Satire
Extreme exaggeration not to be taken literally
What is Hyperbole?
Invoking the role of the writer or speaker in the argument, and the credibility of the speaker/writer.
What is Ethos?
○ Where does your eye settle when first looking at the image? Why?
○ What are the planes/regions of the image (i.e. dividing, horizontal or vertical lines)?
What is Composition?
What is the ##### being sold?
What company is behind the #####?
What do we use the ##### for?
What is Product?
This structure presents information in a linear, time-based order, often using a timeline to show events or processes. ####### structures can be useful for presenting historical information or explaining a step-by-step process.
What is Chronological?
Produce a humorously exaggerated or skewed imitation of a writer, artist or genre.
What is Parody?
Evoking the emotions and the sympathetic imagination, and appealing to beliefs and values of the audience/reader. Look for loaded words or phrases that make the audience feel one way or the other.
What is Pathos?
○ How do #### construct meaning?
○ Are the #### warm or cold?
○ How does ##### contrast shape meaning?
What is Color?
IMAGES:
○ How are images and layout used to add an effect?
○ What is pictured and why?
○ What colors are used and how does this enhance the tone or mood of the text?
TEXT:
○ What is the “text” of the message?
○ What we actually see and/or hear: written or spoken words, logos, design, music, etc.
What is Visual?
This structure presents information in a ###### order, often using a pyramid or tree structure to show the relationship between different levels of information. ###### structures can be useful for presenting organizational or hierarchical information, such as a company's organizational chart or a food pyramid.
What is Hierarchical?
Make or give a comically or grotesquely exaggerated representation of (someone or something).
What is Caricature?
Appealing to the audiences' sense of reason or logic. Look for clear and logical connections between ideas. These may include the use of facts, statistics, historical and literal analogies to make a logical argument.
What is Logos?
○ What is foregrounded in the image?
○ What is backgrounded in the image?
○ What is sharply in focus? What is blurry or out of focus?
○ What details are emphasized or obscured by these techniques?
What is Focus & Framing?
What ##### does the text evoke?
How do the language and image contribute to this ###### response?
What is Emotion?
Simple pictograms or symbols used to represent complex concepts or data points. This can also include logos of the company or institution the infographic is from.
What are Icons?
An insult or attack on a person or thing through the use of abusive language and tone.
What is Invective?
Consider imagery, anecdotes, connotation, denotation, euphemism, hyperbole, juxtaposition, metaphors, irony, understatement, rhetorical questions, tone, and mood. How do they help shape meaning?
What is Language?
Is there a specific occasion for this image? If so, what political / cultural / ideological ##### is provided?
What is Context?
What do the languages and images of the ad reflect? What historical ##### is there? What is this ad saying about a particular culture or society?
What is Context?
This structure presents information by comparing two or more data points or ideas, often using charts or graphs to show differences or similarities. ####### structures can be useful for presenting data-driven information, such as market trends or product comparisons.
What is Comparison Structure?
An often absurd method of satire where you present something unexpected into an otherwise normal scene or story.
What is Incongruity?
Using words such as “must”, “might”, “should”, and “have to” to convey the degree of certainty and the strength of feeling in the language of the speaker.
What is Modality?
What is the meaning of this image? What message is being communicated?
What is purpose?
What is the hidden meaning of the message? What associations are made? What is this ad really selling? What is it really saying? What human needs, fears, desires or values are being appealed to?
What is Subtext?
Digital elements that allow users to engage with the infographic, such as clickable buttons (sharing buttons), hover-over pop-ups and links, or animations, making the infographic more engaging and memorable.
What is Interactive Elements?