About the entrepreneurship
Market
Analysis
Proposed Strategies&Tactics
100

What was the name of the company/ entrepreneurship?

JumpingParty Cr

100

What is the first main competitor of the entrepreneurship?

Ineventos Costa Rica
100

What is 1 strategy / tactic mentioned?

To develop a website with accounts and a chatbot / to enhance client account management and personalization / to increase brand visibility through social media marketing

200

What is the company about?

Is an event organizer

200

What is the second main competitor of the entrepreneurship?

Royal Eventos CR

200

How long would it take approximately to develop a website with accounts and a chatbot?

3 to 5 months to create

300

Which 2 social networks they use to the most for marketing purposes?

Tik Tok, Instagram

300
What is the UVP (Unique Value Proposition) of the entrepreneurship compared to its competitors?

All in one place offer / attention to detail 

300

How can the entrepreneurship enhance client account management and personalization?

By having a management system to track client preferences and manage details

400

How long has the entrepreneurship been utilizing non-traditional marketing publicity?

3 years

400

What offers the competitors that the entrepreneurship doesn´t offer?

Variety of event services. Services like party buses, venues, limousines, and other services can be solicited if wanted by the customer.

400

How can the entrepreneurship increase brand visibility through social media marketing?

By powerful marketing tools and advertisements to interact with followers and make them drive to the website

500

How long has the company been operating in the market?

18 years

500

What used to be the entrepreneurship target audience and what is their new target audience?

Before it was  children's parties, now it is young-adults

500

What are the tactics mentioned to achieve the strategy of increasing brand visibility through social media marketing?

By developing a content calendar and implement AI-powered analytics to monitor social media performance, identify trends, and optimize strategy