Leasing 101
This is the MOST important metric after receiving a new lead.
What is Speed 2 Lease
KPI is the acronym used for the measurable metrics that track success and performance in leasing and operations.
What is Key Performance Indicators
These are the four core values that guide Redstone’s culture, leadership, and operations.
What is Communicating Authentically with Care, We stay the Course, We Drive Performance, and We Are Believers.
This Law requires Equal and Consistent treatment in housing
What is Fair Housing
This is the busiest operational month in student housing
What is August
Posting Daily, Renewing Listings, and responding quickly are all part of this leasing strategy.
What is Lead Management
This is the expected reporting compliancy percentage standard for teams and properties.
What is 100%
This person is Chief Revenue Officer of Redstone
Who is Jake Jarman
A resident who practices Islam, Christianity, Judism, or Other Faith is protected under this category
What is Religion
Fast maintenance completion improves this leasing metric
What is Retention/Renewals
This leasing tactic creates urgency by emphasizing limited availability.
What is FOMO
This is Redstone’s standard benchmark percentage for a successful closing ratio in leasing.
What is 30%
Leadership focuses on turning leasing activity into these results.
What are Occupancy and NOI
A disability related request may qualify as this
What is a Reasonable Accommodation
This issue can quickly damage online reputation
What is delayed maintenance, poor communication, dirty units, bad turnover
What is Engaging, Awareness, Rush, and Loss.
KPI 1 tracks the three primary property performance metrics related to financial health and operational success.
What are Delinquency, Occupancy, and NOI?
This department supports leasing with SEO and Digital Ads
What is Marketing
A service animal is not considered this even if a property has a NO PET POLICY
What is a Pet
This document protects the property by defining expectations, pricing, and scope of work
What is a vendor contract
In the Redstone sales process, this step focuses on addressing hesitations, concerns, and factors preventing a prospect from committing.
What are Obstacles and Considerations
This formula is used to calculate what : Income - Operating Expenses =
What is NOI
This Redstone Assest was the first property built in Utah
What is The Tabernacle - St. George
What are Race, Ethnicity, Religion, Sexuality, Familial Status, Gender, and Disability
A successful turn requires coordination between these teams
What is Maintenance, Vendors, and Office Staff