Crisis communication
This type of plan is crucial when managing a crisis.
What is a crisis communication plan?
This includes items such as a fact sheet, bios, a calendar of events, downloadable logos and photos, and more.
What is a media or press kit?
This person reflects your organization in front of the media.
What is a spokesperson?
This event helps you get your message out to several media outlets simultaneously.
What is a media or press conference?
These goals are specific, measurable, achievable, relevant and time-bound.
What are SMART goals?
Financial, personnel and technological are examples of this.
What is a crisis?
This includes information the media should know about an organization.
What is a backgrounder?
True or false? You should have a backup spokesperson.
True.
True or false? Press conferences are appropriate for all new products, crises, and acquisitions.
What is false?
What is a call to action? (a clear instruction for the audience to follow can boost the impact of your message)
How this flows affects how the problem is received.
What is information?
This is an invitation for the media; it can generate press coverage and is less detailed than a media release.
What is a media alert or advisory?
What are key messages?
These are location-related things you should consider when planning a press conference.
What are the venue, time, parking, seating, electricity, lighting, technology, capacity, accessibility, etc.
These are the two types of data used to evaluate a campaign.
What are qualitative and quantitative? (qualitative = descriptive - things that can be observed but not measured; quantitative = anything that can be counted or measured)
The crisis team must support this person.
Who is the spokesperson?
Standard, historical and event are types of this document.
What is a fact sheet?
True or false? You should always agree to an interview.
What is false? (sometimes, you may be better off giving a written statement - especially if you want to avoid making a bad situation worse)
This type of communication is typically sent to the media one week before the press conference and may be included in a press kit if a kit is being provided to the media.
What is a media or press advisory?
Thes are the 5 Rs of campaign evaluation
What are results, realistic, relationships, relevance and research?
These are the stages of crisis management.
What is pre-crisis, crisis and post-crisis?
Kept up to date, this helps you organize information and target specific journalists and influencers with your press releases.
What is a media list?
These should be a single sentence, easy to understand, memorable, engaging, correct and tailored to the audience.
What are key messages?
This individual welcomes the press and introduces the issue and the participants.
Who is the moderator?
Measuring the number of new followers and average monthly post reach on social media channels is an example of this data type.