Role of PSL
What is the role of the PSL
To oversee all pricing & signage in the store. They are in charge of printing signs (sales, iss's). Also in charge of price changes and displaying new graphics.
What app do stores have to help manage signage and maintain standards?
Signs
What are the benefits to the Workload Planning Calendar?
This calendar gives the earliest read to perms units and hours on an average store basis and provides which categories will be permed each week. This is found under
DSGN, Reporting, under Workload Planning
What day and time of the week are ISS signs posted in the SIGNs program.
Thursday at 5pm eastern time.
Why does accurate pricing and signage matter to an athlete?
Creates a positive shopping experience
Who assists in the PSL with signs and S&A?
Leads should be assisting when needed with both.
\When do you use a sale sign?
Promos (ie bogo, dollar % off, hardmarks, and .98, .99)
What two reports should you look at prior to the start of your weekly price changes?
1. Perm Price Change Management - 10 days out. Shows total perm units by category 10 days prior to start. Located Dicks, Reporting, Price change workload
2. PDF Weekly Report - Provides store sku and unit level information the Friday prior to S&A.
What tool does the PSL use to assist in the preparation and execution of ISS events?
Weekly signage execution checklist in DSGN.
Located in DSGN
How to handle mispriced items at the register?
Ensure the cashier is trained to assist the athlete in a timely manner. They know they can pass the buck to the css or head coach as needed.
What does the PSL do if they have extra time during the week?
1. Assist with truck processing if needed.
2. Assist the front end with coverage as needed.
3. Cover a department with short staff or lunches.
4. Being the swiss army knife of the store.
A sale callout sign must contain what?
What is the function of the Scan and Activate Perms Report?
Tells the PSL in real time how many units/styles are scanned. Report begins on Monday of the week and updates daily. Bold items are markups and done first.
Where can the PSL find most hardware, sign holders, stickers, and various stickers and posters?
DSGN, P2P, Ariba
What can go wrong with the athlete experience with inaccurate pricing?
Athlete can get frustrated and leave the store empty handed, leave a negative review, and let their friends and family know what happened.
How often should the PSL check in with the manager?
Weekly checkins to go over workload.
In premium full service footwear decks what is used to get the athlete's attention to a promo or sale item?
The shoe tags.
What are the three different types of pricing?
1. Regular - These include current and original pricing and have .99 and .00 endings.
2. Sale - These are temporary pricing (typically on promo for 1-5 weeks) and have .98 endings.
3. Clearance - This merchandise will be on clearance for about a year before being marked out of stock. Has a .93 pr .97 ending. Typically items will go through one or two markdowns before going to clearance.
Where can the PSL find custom signage
DSGN, DICKS, Signage
How do you handle price differences on the website vs store signage?
Assist the athlete in a timely manner giving them the best price for the item.
Should PSL's be included in weekly leadership meetings
Absolutely, without question.
Where can you find training videos, manuals, and price & signage process documents?
DSGN, Dicks, Pricing & Signage
What are the two types of promotions?
1. Temporary - Price changes are reflected with a price point sign that is created by the signage team and sent to the stores via the SIGNs program. Stores print them on the appropriate stock. Sales generally run from Sun-Sat and can run from 1-5 weeks.
2. Permanent Price Changes
Perms can be markup (white)or markdowns (red)
always do markups first - enhance athlete experience
markups cover up old price, markdowns leave visible
PDT labels used for shelf channels, hardmark for apparel
What process is conducted weekly to improve price accuracy throughout all hard goods departments in the store?
Weekly price audit
Located in DSGN, Pricing & Signage, Misc signage processes, weekly price audit processes
How do brand engagement signs impact an athlete experience?
They are impactful and may provide specific features and benefits of the item to the athlete.