Communication and Questions
Behavior, Resilience, and Change
Understanding Your Audience
Stories and Messages
Technical Terms and Resources
100

This kind of communication is different because it makes people think about threats to their own safety.

What is risk communication?

100

This branch of science primarily deals with human action and often seeks to generalize about human behavior in society.

What is behavioral science?

100

Relationships are the foundation of this federal organization’s strategic goals.

What is RMD (or RAPID)?

100

This form of giving information engages more parts of our brain than being told facts.

What is storytelling?

100

FFRD is the abbreviation for this, and is the FEMA initiative that will enable us to deliver graduated flood hazard and risk data.

What is Future of Flood Risk Data?

200

This document has chapters that focus on things like coastal communities and levee communities to help CTPs build collaborative relationships.  

What is the CERC Playbook? Also acceptable: What is the Risk Communications and Risk MAP Playbook?

200

According to behavioral science, 95% of our decisions are not this.

What is conscious? (Also accept rational)

200

Age, religion, education level and income are examples of these.

What are demographics?

200

Being more likely to believe a message when it comes from someone you trust is an example of this.

What is Messenger Effect?

200

This is the process of providing targeted support through programs, activities, and services to an organization with a development need or problem. (Hint not creating a regulatory product.)

What is Technical Assistance? 


(Also acceptable Real Time Technical Assistance or Mitigation Planning Technical Assistance)

300

Many people make the mistake of ending presentations with this.

What is Q&A?

300

This term describes the phenomenon when we weigh benefits and costs more heavily in the present moment.

What is present bias?

300

This online tool identifies community vulnerabilities and risks. 

What is the NRI?

300

This is the term that means changing a narrative to change how you feel about it.

What is reframing?

300

AEP is the abbreviation for this, and helps communicate how likely a flood will reach or surpass a certain level each year.

What is Annual Exceedance Probability?

400

Using phrases like “at the end of the day” and “the most important thing…” to draw attention to specific points is called this.

What is flagging?

400

Time management, stress management and self-care are examples of these kind of skills.

What are self-management skills?

400

The average American reads at this grade level.

What is 7th to 8th? 

(Either or both is acceptable)

400

Place and purpose are two of the three Ps of storytelling. This is the third.

What is people?

400

Within the range of possible “1% annual chance” flood scenarios, this is the one that is typically reflected on the regulatory maps

What is the Best Estimate? 

(“Median” would also be acceptable)

500

There are four ways to answer questions; respond, refer, deflect and this method.

What is redirect?

500

Providing a meaningful rationale is a way to help others do this.

What is accept change?

500

This kind of community insight information can be collected through focus groups, market research and website analytics.

What is psychographic profiling?

500

The ideal story should be this long.

What is 60 seconds to 2 minutes? 

(Any amount of time in this range is acceptable)

500

This is best way to navigate to the 2023 version of the Incorporating Mitigation Planning Technical Assistance into Risk MAP Projects

Go to Risk Map Guidance page on FEMA.gov > scroll to Guidelines button > scroll to Guidance: Incorporating Mitigation Planning Technical Assistance into Risk MAP Projects (Nov 2023) > then download document.


Also acceptable – through FEMA.Gov

[Most important if you Google it, you will be taken to the old superseded 2018 version]

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