This type of theory includes Maslow's hierarchy of needs.
What is Motivational Theory.
The prevents us from being fully objective.
What is bias.
The individual's’ beliefs & perceptions about themselves & their own attributes.
What is self-concept.
The phenomena that occurs when there is inconsistency in our attitudes and behavior.
What is cognitive dissonance.
The type of persuasion route that occurs when we are persuaded by cues that are not central/relevant to issue.
What is the peripheral route to persuasion.
This phenomena is concerned with group affiliation, identity, friendships, aggression and altruism.
What is INTERpersonal phenomena.
The variable that creates a change in an outcome.
What is Independent variable.
The seeking of situations & interpretation of our behavior to confirm our existing self-concept.
What is self-verification.
The study where people gave the wrong answer when others said it first, even though they knew it was wrong.
What is Asch's conformity experiment.
The persuasion technique where we first get a person to agree to small request, then they are more likely to comply with a larger request later than if no small request happens first.
What is the foot-in-the-door technique
This type theory includes association, reinforcement and modeling.
What is Learning Theories.
The outcome variable that is affected by some cause.
What is dependent variable.
The act of comparing ourselves to others we think of as lesser to feel better.
What is downward social comparison.
The type of social influence that is increased in likelihood when we feel less personal responsibility for something and transfer it to authority.
Obedience.
The persuasion technique that occurs when we first make very large request, which will likely be rejected, then follow with more reasonable request.
What is the door-in-the-face technique
This type of theory looks at evolution to understand social context.
What is Evolutionary Theories.
The extent to which study findings generalize to other situations/populations.
What is external validity.
The part of self-awareness where we have a tendency to analyze & focus on ourselves.
The type of social influence studied by Philip Zimbardo.
What is compliance.
The effect where we have a tendency to hold strong opinions/beliefs, even in the face of future, stronger arguments/challenges against it.
What is the inoculation effect.
This type of theory looks at logical, reasoned, rational thinking about decisions.
What is Decision-making Theories.
This type of study tests association and strength of the relationship between two variables.
What is correlational studies.
The schema that is activated first or early on.
What is primacy effect.
The effect that happens when the presence of MORE people reduces the likelihood of our helping behavior.
What is bystander effect?
The effect that occurs when the persuasive impact of non-credible source increases after delay in time.
What is the sleeper effect.