Apple Archives
Released in 1998, this revolutionary all-in-one desktop computer originally came in a translucent "Bondi Blue" case and ditched floppy disks for good.
What is the iMac (or iMac G3)?
This service gives customers unlimited access to over 100 million songs, completely ad-free, and features immersive Spatial Audio.
What is Apple Music?
The very first step in our Steps of Service is to do this with a personalized, warm welcome
What is Approach?
Because of the beautiful flowers that bloom here in the spring, Spokane is widely known by this colorful nickname.
What is the Lilac City?
The acronym "STR" stands for this reporting tool, which we use to track our foot traffic and analyze our daily business performance.
What is the STR or Store Trends Report
In January 2007, Steve Jobs introduced the original iPhone as three products in one: a breakthrough internet communicator, a revolutionary mobile phone, and a widescreen version of this device with touch controls.
What is an iPod?
With this gaming subscription, families can play over 200 incredibly fun games across their Apple devices with zero ads and zero in-app purchases.
What is Apple Arcade?
According to the opening line of our Credo, we are here to do this to lives.
What is Enrich (Enriching lives)?
Every summer, the streets of downtown Spokane shut down to host this massive event, recognized as the largest 3-on-3 basketball tournament in the world.
What is Hoopfest?
By taking the total number of transactions and dividing it by the traffic numbers found in STR, we get this key metric that tells us the percentage of visitors who actually made a purchase
What is Conversion (or Conversion Rate)?
The very first two Apple Retail Stores opened their doors on the exact same day in May 2001—one in Tysons Corner, Virginia, and the other in this California city.
What is Glendale?
This multi-Emmy-winning Apple TV+ comedy series follows an optimistic American football coach hired to manage a British soccer team.
What is Ted Lasso?
This step of service is all about understanding all of the customer's needs by asking open-ended questions and actively listening.
What is Probe?
Just steps away from our store is Riverfront Park, which was completely transformed to host this major global event in 1974.
What is the World's Fair (or Expo '74)?
When a customer buys a new Mac or iPhone, the percentage of time our team successfully adds AppleCare+ to the transaction is known as this metric.
What is Attach Rate?
Before transitioning to California landmarks like Mavericks and Sequoia, Apple named its Mac operating systems (OS X) after this group of animals, starting with Cheetah.
What are Big Cats (or Felines)?
This service offers world-class workouts and meditations led by expert trainers, with real-time metrics synced directly from your Apple Watch to your screen.
What is Apple Fitness+?
In the Steps of Service, after we Approach and Probe, we do this to offer a complete solution that empowers the customer.
What is Present?
Spokane is home to the second-largest urban waterfall in the United States, which shares this name with the river that flows through downtown.
What are the Spokane Falls?
This metric tracks the percentage of new device sales where a customer exchanges their older device for credit, which is a huge win for both the customer's wallet and the environment.
What is Trade-In (or Trade-In Attach)?
Two years before the iPhone launched, Apple partnered with Motorola in 2005 to release this mobile phone, which was the very first phone to feature iTunes
What is the ROKR (or Motorola ROKR E1)?
This premium subscription unlocks access to hundreds of top magazines and leading newspapers, all curated into one beautifully designed app.
What is Apple News+?
Our Credo states that "We are a diverse, inclusive team," and that we help dreamers become these.
What are Doers?
Thanks to local resident Sonora Smart Dodd, who wanted to honor her Civil War veteran dad, this national holiday was celebrated for the very first time right here in Spokane in 1910.
What is Father's Day?
While STR measures foot traffic, this crucial metric is generated from customer email surveys and tells us how likely they are to recommend our store to a friend or colleague.
What is NPS (Net Promoter Score)?