terms
empty space around content, often separating or framing topics
what is whitespace?
Accompanies the primary headline
subheadline
The date that completed yearbook pages are due at the Jostens plant.
deadline
tells the reader more about the photo than they can simply see
caption
page-by-page planner that helps organize the content of a book
page ladder
The heavy paper between the cover and the first and last pages is used to hold the signatures in the yearbook.
endsheet
two facing pages, abbreviated DPS
double page spread
this spread is at the beginning of the book and introduces the theme
opening
This type of yearbook structure progresses through time, rather than a traditional format
chronological
short for "cut-out-background" photo
COB
A unit of measurement in yearbook. There are 6 of these to an inch.
pica
16-page section of pages- also most often use for our cursive unit
signature
the spread is at the back of the book and finished the story of the year and brings the book to a close
closing
this section highlights activities that take place in the lives of students in and outside of school
student life
the largest photo on the spread, must be a strong emotional or action shot to catch the attention of the audience.
dominant photo
How many copies of the yearbook did Harby sell this year?
225
a central idea or concept that sets the tone for telling the story of the year
theme
a photo that bleeds into all of the margins
full bleed photo
Usually 3-5 paragraphs, this tells about the event and gives more insight and detail than a caption.
feature story