DOMAINS
The only thing on the internet that you truly own.
What is a domain name?
The process of optimizing webpages so search engines can better identify relevant content.
What is SEO?
Creating valuable content to attract and engage a target audience.
What is content marketing?
A digital platform that allows users to create, share, and interact with content and communities online.
What is social media?
The digital version of direct mail marketing.
What is email marketing?
The letters that stand for Top Level Domain.
What is TLD?
Words and phrases people type into search engines to find information.
What are keywords?
Writing designed to persuade readers to take action or make a purchase.
What is copywriting?
The practice of monitoring and influencing how a business is perceived online.
What is reputation management?
Canada's anti-spam legislation.
What is CASL?
A domain style that uses action words such as "join" or "visit."
What is a call-to-action (CTA) domain?
An advertising model where advertisers pay each time someone clicks an ad.
What is Pay-Per-Click (PPC)?
The technique of using narratives to connect emotionally with an audience.
What is storytelling?
Marketing that interrupts consumers with messages they did not request.
What is interruption marketing?
The percentage of recipients who clicked a link in an email.
What is Click-Through Rate (CTR)?
The person or organization responsible for owning and renewing a domain.
What is a domain registrant?
This happens when too many keywords are targeted on a single page.
What is keyword stuffing or reduced SEO effectiveness?
The five-part structure commonly used in landing page development.
What are a header, subheader, introduction, benefits, and CTA?
The hashtag required when influencers or celebrities are paid to promote products.
What is #ad?
The percentage of recipients who opened an email.
What is Open Rate?
The domain extension used by most commercial businesses.
What is .com?
A website design approach that adjusts to different screen sizes and devices.
What is responsive web design?
A webpage created with a single marketing objective.
A webpage created with a single marketing objective.
The controversial tweet that promoted 1-800-FLOWERS without clearly disclosing sponsorship.
What is the Justin Bieber tweet?
The system often considered the best source for building an email subscription list.
What is a CRM system?