Patagonia Origin Story
Patagonia is named after the Patagonia region in what continent?
South America
Patagonia is most associated with what broad cause?
In this course, how do we define a business?
Any organization that creates, delivers, or captures value
What year was Patagonia founded?
1973
Patagonia is famous for encouraging customers to do what with their old clothing?
Repair or return
What three things provide Patagonia overarching direction and help it make decisions that consistently benefit planet?
Vision, mission, and values
What is the name of Patagonia's founder?
Yvon Chouinard
Patagonia’s brand is strongly connected to what lifestyle (or community)?
Outdoor / adventure / environmental
What does a new company that has entered the outdoor clothing market represent for Patagonia?
Direct competition
Patagonia's founder originally started by making equipment for what type of outdoor sport?
Rock climbing
Patagonia donates what percentage of sales to environmental causes?
1%
A business that changes its offerings or strategy because of a new technology, a growing youth population, or a piece of legislation is responding to what?
Operating environment (PESTLE dimensions)
In what California city is Patagonia's headquarters?
Ventura
If a competitor copied Patagonia’s products but not its commitment to environmentally sustainable practices, what might Patagonia still have that helps it compete?
In a SWOT analysis for Patagonia, “growing consumer interest in sustainable products” would be considered what?
Opportunity - something happening in the world that Patagonia can capitalize on