Sewell 101
What year was Sewell established?
1911
What movie features a race car called “Lightning McQueen”?
CARS
What are the proper Sewell greeting points? (Get at least 3 to qualify)
Welcome them to the dealership / Exchange names / Positive/Yes statement / Skate-proof question
“Hello! Welcome to Sewell, my name is___ and you are___? Beautiful day today isn’t it? Is this your 1st time here or are you here to see someone?”
17
This famous race last 24 hours and is held in France
Le Mans
What is the vision of Sewell?
To be a place where people love to work and love to do business
Jeremy Piven stars in this comedy of a road-show salesman that helps save a failing dealership.
The Goods: Live Hard Sell Hard
What are the steps of a good ”Sold Row Close”?
(bonus point if you can properly demonstrate it)
1. 2 (or more) yes questions
2. Positive statement
3. Action statement
4. Either/Or
What does CSI stand for?
Customer Satisfaction Index
What does OEM stand for?
Original Equipment Manufacturer
Who is Millie Leigh’s named after?
Megan’s (Collin’s wife) grandmother
This 2001 movie features Louis Mandylor as Bobby who works at Southside Motors run by a sleezy salesman who trains his crew to hustle customers out of every penny.
Suckers
What is C.R.I.C.?
Clarify / Rephrase / Isolate / Close
What % of people generally by something other than what they initially came in for?
86%
This famous auto event is known as the world greatest car collector auction.
Barrett-Jackson
What (who) does the “E.F.” In E.F. Outfitters stand for?
Edward Franklin Sewell (Collin’s great grandfather)
What 1980’s movie features Kurt Russell as a fast talking-hot shot salesman in a rundown car lot?
Used Cars
What is one way to overcome “What’s your lowest price?” on the lot?
example: we haven‘t been in business as long as we have by giving bad deals, but speaking of price, did you want to look at new or did you want to want to possibly save some money by looking at a preowned?
What do open-ended questions start with?
Who, What, When, Where, Why, How, Which
What sports car is nicknamed “Godzilla”?
Nissan GT-R
What does “I.C.E. T.” stand for?
Integrity / Character / Excellence / Teamwork
What reality TV show was centered around the team of “Tobin Dodge” of Las Vegas and featured characters such as Josh “Chop“ Tobin and ”The Blue Genie”?
King of Cars
This type of question is useful to build value
“Yes” questions or Tie-downs/Tag-ons
What % of people said they bought because the like, trust, and respected the salesperson?
71%
This famous race is known as “The greatest spectacle in racing”
the Indianapolis 500