Our Core Values
Human after all
Own it or regret it
Red flags & reply alls
Kind of a big deal
100

According to our core values, this is the very first thing we look for in people — ahead of ownership or speed.

What is being a good human?

100

A minor, first-time issue like tone or lateness is usually handled directly by this person — no HRBP or Legal needed.

The manager


100

The opposite of owning it is reaching for this classic three-word excuse.

What is "that wasn't me"?

100

If you witness harassment or discrimination, this is the one correct move — not handling it yourself.

What is reporting/escalating it?

100

This is the platform employees use to submit and manage all business expenses.

What is Airbase?

200

This principle means leading with openness about how and why decisions get made.

What is transparency?

200

Owning a mistake isn't just fixing it — it's doing this afterward so it doesn't happen twice.

What is changing your approach / learning from it?

200

This role owns leading the investigation once harassment or discrimination is reported.

What is HRBP?

200

This is the name of Imply's anonymous hotline and online tool for reporting concerns without giving your name.

What is Talk to Spot?


300

"Do the right thing" is easy when it's convenient — this value asks you to do it even when it's hard.

What is hard/difficult?

300

When a decision goes wrong, this comes before anything else — not deflecting blame.

What is accountability?

300

This term describes when your personal interests and the company's might not line up — and it has to be disclosed.

What is a conflict of interest?

300

Our discrimination and harassment policy has zero tolerance for this, whether it's intentional or not, in-person or virtual.

What is discrimination, harassment, or bullying?

400

Before assuming the worst about a coworker's behavior, being a good human means doing this first.

What is listening?

400

Before accepting a gift from a vendor or supplier, this is required first.

What is manager approval?

400

The moment a situation touches harassment, discrimination, or retaliation, a manager's job shifts from "handle it" to doing this.

What is escalating immediately and staying out of the investigation?

500

This two-word pairing — respect plus this — forms the foundation of how we treat people here.

What is integrity?

500

This principle protects someone who reports a violation in good faith from facing punishment for speaking up.

What is non-retaliation?

500

This policy protects any team member who reports unethical or illegal activity in good faith from facing payback for speaking up.

What is the Whistleblower Policy (non-retaliation)?

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