Word Bank
The amount of money charged for one unit
Price
What is a key word that is exceptionally dedicated and highly engaged individual fan.
Superfan
The money collected in sales or (number of units sales) x (price of each unit).
Revenue
The community/subculture surrounding a specific brand, team or franchise
Fandom
Intangible services cannot be physically held or touched prior to buying.
Intangible
Marketing encompasses creating, communicating, delivering, and exchanging valuable offerings
Marketing
The cost of producing one additional or making one more of a commodity (like a seat at a stadium) available.
Marginal cost
Money remaining after taxes and necessities is discretionary income available for leisure.
Discretionary income
Setting different prices for goods or services in an effort to maximize revenue when limited capacity is a factor.
Yield management pricing
Unsold capacity/tickets expire and cannot be sold later, representing prerishability
Perishability