This Swiss typeface became one of the most influential fonts ever created.

What is Helvetica?
To win $100,000, adopted contestants had to identify their biological father from a lineup of men that included their real father and several imposters. Along the way, they eliminated candidates and received clues before making their final choice on national television.
What is Game Show?
Real Game Show: Who's Your Daddy?
Every August, this Caribbean cultural festival takes over Toronto's streets with elaborate costumes, music, and parades. You might even spot a Toronto mayor dancing in it.
What is Caribana?
This social media platform famously allowed users to rank their friends in a "Top 8."
What is MySpace?
This deodorant brand reinvented itself with the campaign "The Man Your Man Could Smell Like."
What is Old Spice?
Designers famously mocked this font after it appeared in the movie Avatar.
What is Papyrus?
Contestants spent a month surviving a simulated zombie apocalypse, scavenging for supplies and forming alliances while avoiding staged zombie attacks. The last survivor would win $100,000 but the show was later cancelled after concerns about the psychological impact on contestants.
What is Fever Dream?
Known for its car-free Pedestrian Sundays, eclectic shops, and vibrant street life, this Toronto neighbourhood is one of the city's most iconic cultural hubs.
What is Kensington Market?
This Shiba Inu-inspired meme gave rise to phrases like "much wow" and eventually inspired a cryptocurrency.
What is Doge?
This iconic Super Bowl commercial featured a woman hurling a sledgehammer through a giant screen, introducing a personal computer that promised to challenge conformity and "Big Brother."
What is Apple?
This geometric font appears in the Supreme logo and countless modern brands.

What is Futura?
To win up to $500,000, contestants answered increasingly personal questions while hooked up to a lie detector. As the prize money increased, so did the stakes, with questions ranging from minor lies to admissions of infidelity, betrayal, and family secrets, all in front of their friends and family.
What is Game show?
Real Game Show: The Moment of Truth.
In 2016, this pair of escaped animals became local celebrities after repeatedly evading capture and making headlines across the city.
What are the High Park capybaras?
This viral dance craze involved one person dancing alone before a room suddenly erupted into chaotic movement.
What is the Harlem Shake?
This cigarette campaign created one of advertising's most famous characters, a cowboy who became more recognizable than many celebrities.
What is Marlboro?
This font became synonymous with New York City and Barack Obama's 2008 campaign.

What is Gotham?
To find love, a group of mothers competed on a dating show where they were asked to choose from a pool of younger bachelors. The shocking twist? The bachelors were not strangers, they were the other contestants' sons.
What is Game Show?
Real Game Show: MILF Manor
Anthony Bourdain's Toronto food tour included a stop for the city's iconic peameal bacon sandwich. The bakery serving this local specialty is located inside this historic Toronto landmark.
What is St. Lawrence Market?
One of the first documentary-style YouTube videos to go viral, this internet phenomenon attracted millions of views in just days, inspired people to "Cover the Night," and later became controversial for oversimplifying a complex conflict.
What is Kony 2012?
Widely considered one of the most influential print ads of all time, this 1959 campaign challenged advertising conventions by using a tiny photo of a car and the headline "Think Small."
What is Volkswagen?