Primary Research
What is the main purpose of primary research?
To collect data as evidence.
Which type of data uses numbers and statistics?
Quantitative data.
What do we call a survey question that asks about two different things at the same time?
A double-barrelled question (Two questions in one)
Which data collection method is used to collect in-depth qualitative data?
Interview.
Which data collection method is designed to collect data from more people, with a focus on quantitative data?
Survey.
Primary research helps researchers test what?
A hypothesis.
Which type of data focuses on descriptions and meaning?
Qualitative data.
What is wrong with this survey question?
'Don't you agree that HCT has the best teachers in the UAE?'
It is a leading or biased question because it encourages respondents to agree with a positive statement.
Which type of interview uses a set of prepared questions?
Structured interview.
What are the two types of survey questions?
Open questions and closed questions.
What question does primary research help researchers answer?
The research question.
What is the methodology called when both quantitative and qualitative data are collected?
Mixed methodology.
A researcher wants to know how often students visit the library. The survey asks:
'How good is the college library?'
What is the problem?
The question does not measure the research objective. It asks about quality rather than frequency of visits.
Which type of interview includes some set questions and topics to discuss?
Semi-structured interview.
Which survey question type allows longer answers about people's thoughts and feelings?
Open questions.
A student collects information to test whether drinking karak tea improves concentration. What type of research is the student conducting?
Primary research.
A researcher collects students' exam scores and their descriptions of exam stress. Which methodology is this?
Mixed methodology.
What is wrong with these answer options?
Always / Often / Sometimes / Rarely
They are vague and subjective. Different people may interpret them differently. 'Never' is also missing.
A researcher interviews a student through a free-flowing conversation without following a fixed set of questions. Which type is this?
Unstructured interview.
Is 'What is your favorite ice cream flavor? A. Vanilla B. Chocolate C. Strawberry' an open or closed question?
Closed question, because respondents choose from set answers.
A researcher gathers evidence but never connects it to the hypothesis or research question. What important purpose of primary research is missing?
Using the evidence to test the hypothesis and answer the research question.
A researcher records how many students arrive late, while another explores why students feel stressed. Identify the methodology used by each.
First: quantitative. Second: qualitative.
A researcher watches how students behave without telling them they are being observed. What type is this, and how does it differ from overt observation?
Covert observation. In covert observation, people do not know they are being observed; in overt observation, they do.
A researcher prepares five questions but also allows discussion of additional topics. Which interview type is this, and why is it not fully structured?
Semi-structured interview, because it combines prepared questions with topics for further discussion.
A researcher wants to analyze answers statistically. Should they use open or closed questions, and why?
Closed questions, because they offer set choices or a scale and are used for quantitative statistical analysis.