DECA 101
Distributive Education Clubs of America.
What does CEO stand for?
Chief Executive Officer
To inform or persuade customers
What do you call a business that sells products directly to customers?
Retailers
What fast food company's jingle is "i'm loving it?"
McDonald's
What are the four main DECA career divisions?
Marketing, Business Management and Administration, Finance, Hospitality and Tourism.
What is the term for the money a business earns from selling products or services?
Revenue
What does a target market describe?
The specific group of customers a business wants to reach.
What is a company's competition in the marketplace called?
Where did the name Adidas come from?
The founder's nickname, Adi, combined with the first three letters of his last name Dassler.
What is the name of the international organization that supports DECA?
DECA Inc.
What is the difference between revenue and profit?
Revenue is money earned and profit is what's left after expenses.
What are the four P's of marketing?
Product, Price, Place, Promotion
What does a business call the people who buy its products or services?
Consumers or Customers
What company was originally called Blue Ribbon Sports?
Nike
What is DECA's annual international competition?
International Career Development Conference (ICDC)
What does ROI stand for?
Return on investment
What is a brand's slogan designed to do?
Make the brand memorable and communicate its message
What is the term when a company expands into a new market or industry?
Market expansion
What does the term entrepreneur mean?
Someone who starts or runs a business, taking on risk
What year was DECA founded?
1946
A business sells a product for $20 dollars that costs $12 to make. What is the profit per product?
$8
A company lowers its prices to attract more customers. Which of the four P's is it changing?
Price
What is the term for the total value of all goods and services produced within a country's borders?
Gross Domestic Product (GDP)
What company became the first publicly traded company to reach a $1 trillion dollar market value in 2018?
Apple