Advertising & Marketing
A marketing technique that creates urgency by saying “Limited Time Only.”
Scarcity marketing
Buying products suddenly without planning beforehand.
Impulse buying
Online personalities who affect people’s purchasing decisions.
Influencers
Large shopping events that often encourage people to buy unnecessary things at discounted prices.
Black Friday sales
Using celebrities or influencers to promote products and increase sales.
Celebrity endorsement
The fear people experience when they think they may miss a good opportunity or trend.
FOMO (Fear Of Missing Out)
Videos where people showcase recently purchased products to viewers.
Haul videos
A system or culture where people continuously buy more goods and services than necessary.
Consumerism
Advertising that connects products with emotions such as happiness, success, or love.
Emotional advertising
The tendency to buy something because many other people are buying it too.
Bandwagon effect
Shopping behavior encouraged by one-click purchasing and fast online delivery.
Convenience buying
Designing products to become outdated or stop functioning after some time.
Planned obsolescence
A strategy where companies show personalized ads based on users’ online activity.
Targeted advertising
Buying expensive products mainly to show wealth, prestige, or social status.
Statys consumption
Applications that encourage shopping through endless scrolling, recommendations, and ads.
Social media platforms
A payment method that can encourage overspending because money is not paid immediately.
Credit cards