DECA
What is marketing, and what is its main purpose?
Marketing involves promoting and selling products or services to meet customer needs.
What do we call the money a business earns from selling products or services before subtracting expenses?
Revenue
What is one skill students can develop by participating in DECA?
Leadership, communication, teamwork, problem-solving, or business decision-making.
A hotel employee welcomes arriving guests, confirms their reservations, and gives them their room keys. What hotel process is this?
Check-in
What is the process of guiding employees and coordinating work to help a business achieve its goals called?
Management
What are the four main DECA career clusters?
Marketing, Finance, Business Management and Administration, and Hospitality and Tourism.
A clothing store asks customers to complete a survey about their favorite styles. What is the store trying to learn?
Customer preferences and buying behavior.
A business earns $5,000 in revenue and spends $3,200 on expenses. What is its net income?
$1,800
A manager listens carefully while an employee explains a problem and asks questions to understand better. What communication skill is the manager using?
Active listening
A hotel guest complains that their room is dirty. What should the employee do first?
Listen calmly, acknowledge the complaint, apologize, and begin arranging a solution.
What is one way a hotel can build positive relationships with guests so they are more likely to return?
Provide friendly service, respond promptly to requests, remember guest preferences appropriately, or resolve complaints effectively.
What financial statement shows what a business owns, what it owes, and the owner's equity at a specific point in time?
The balance sheet
A team leader asks every team member to share ideas before making a decision. What leadership or teamwork approach is being used?
Participative leadership or collaboration
What are the four Ps of marketing that a business uses to help sell a product?
Product, price, place, and promotion.
In DECA, what is a Performance Indicator (PI)?
A specific business skill or concept that competitors are expected to understand or demonstrate.
Two coworkers disagree about how to complete a project. What should their manager do to resolve the disagreement professionally?
Listen to both sides, encourage respectful communication, consider different viewpoints, and help the employees agree on a solution.
During a DECA role-play, a judge gives you a business problem to solve. What should you do before presenting your recommendation?
Identify the problem, consider possible solutions, and prepare a clear recommendation supported by reasoning.
A company discovers that teenagers prefer affordable, environmentally friendly products. How could the company use this information to encourage them to buy?
Advertise the product's low price and sustainability benefits through channels teenagers use, such as social media.
A hotel expects many more guests during a major festival. How could it adjust its room prices to respond to the increased demand?
Use dynamic pricing by adjusting rates based on demand, room availability, and market conditions
A business has $24,000 in current assets and $12,000 in current liabilities. What is its current ratio, and what does it tell the business?
It has $2 in current assets for every $1 in current liabilities, suggesting it may be able to cover its short-term obligations.
A tourist destination is experiencing overcrowding and environmental damage. Recommend two actions it could take to protect the destination while continuing to attract visitors.
Limit visitor numbers or use timed-entry reservations, and fund conservation through fees or environmental education. Consulting local residents can also help.
A business sells a product for $50 per unit. Each unit costs $30 to make, and fixed costs total $4,000. How many units must the business sell to break even?
200 units. ($4,000 ÷ $20 contribution per unit = 200.)
A manager discovers an employee is changing sales numbers to make the business look more successful. What should the manager do, and why is this an ethical issue?
Investigate, document the evidence, correct inaccurate records, and follow company procedures. Falsifying numbers is dishonest and can harm business decisions, trust, and legal compliance.
What does ICDC stand for, and why is it important to DECA members?
International Career Development Conference. It is DECA's international-level conference where members compete and participate in career-development activities.
A business has many first-time customers, but few return to buy again. Recommend two ways to improve customer loyalty and one way to measure success.
Introduce a rewards program and send personalized offers. Measure success through repeat purchases, retention rates, or customer satisfaction surveys.