When numbers of customers or sales are low (through no fault of management or business process), this is likely the type of gap the company is facing.
What is an information gap?
100
Both of these are visual diagrams, but the first term describes the hierarchy and working relationships of an organization and the second term shows the organizational structure and navigation of a website.
What is an org chart and what is a site map?
100
This type of assessment, done early in the design process, is used to determine what knowledge or skill gaps exist among the audience.
What is a needs assessment?
100
Milestones (major points of accomplishment during the creation of the project) are noted with this activity/item in the project schedule, which must be completed before the next steps can be done.
What is client sign off/approval?
100
Both of these can be used to break up long passages of text and make your document more readable to a busy business client.
What are section headings and bulleted lists?
200
Each bullet point in your list of learning objectives must begin with one of these.
What is a measurable verb (...usually from Bloom's Taxonomy)?
200
The first term describes a study of your client's competitors; the second term describes the values, beliefs, attitudes, and work environment of a company or organization.
What is a competitive analysis and what is corporate culture?
200
The general type of assessment used to measure whether the audience (trainees/learners/etc.) learned what they were supposed to learn, usually given at the end.
What is a summative assessment?
200
These factors, such as music or image clearance, should be included in the treatment, along with the creative plan for the project and any technical issues.
What are copyright/legal issues?
200
This means including yourself or your personal perspective in the paper, which should be avoided in business writing.
What is first person narration?
300
A one or two sentence description of a problem a client is experiencing. (In other words, *WHY* they need something, NOT *what* they need.)
What is a need statement?
300
The first term describes the desired result or outcomes for your client if they hire you; the second term describes specific things the audience will "learn" (i.e., be able to know or do) after viewing your project.
What are goals and objectives?
300
Assessment that involves objective (fact-based or numerical) evaluation of what the audience learned. Examples: timing how fast they can do the new skill, having them take a quiz, etc.
What is the QUANTITATIVE evaluation?
300
A boring, bland video or website is likely a result of the producers trying to appeal to this group.
Who is EVERYONE?
300
Training is most needed at corporations to teach employees these two things.
What are soft skills and project management?
400
When customers at a bar are complaining to the manager about poorly prepared drinks, this is the primary audience who must view a new training program. (Hint: assume this is an employee skill gap, not a business process issue.)
Who are the bartenders?
400
The first term is a linear, time-based document about everything that will be seen or heard in a project; the second term is a navigation-based visual representation of a project.
What is a script and what are storyboard mockups?
400
Assessment that involves subjective (opinion-based) evaluation of what the audience learned. Examples: interviewing them about the ideas/concepts that the media tool conveyed to them, open-ended survey questions, etc.
What is QUALITATIVE evaluation?
400
The first phase of production in which most of the research and initial conversations with the client are done.
What is development?
400
This type of language can be used in conversations with other instructional designers or multimedia experts as we think about our projects... but the client may not understand it, so we should leave it out of the writing assignments.
What is technical jargon?
500
These people are very influential in an organization and should be encouraged to attend any client meetings in the hopes that they may help you persuade the decision makers.
Who are the "opinion leaders"?
500
The first document lists tasks and events; the second document lists people and things required to complete tasks and events.
What is a schedule and a budget?
500
This data might tell us if our video or website is being used or is popular (and possibly indicate a good R-O-I), but it will *NOT* tell us if the audience learned anything at all.
What are hits/views/ or site traffic?
500
Placeholder copy for a website, used in the design stage before the actual text can be written.
What is Lorem Ipsum?
500
These types of jobs are likely to remain in the U.S., despite increased outsourcing elsewhere.