4.01
A business/product/brand name is very
important because it represents your
company’s ________.
identity.
Goals are?
Statements you make about the future for
your business.
Product is a ?
is a marketing element referring to what goods, services, or ideas a business will offer its customers.
A product mix is a?
all the items made or sold by a
company.
Unique selling proposition is a
is a concept developed by advertising executive Rosser Reeves in his 1961 book entitled Reality in Advertising.
HOW TO DEVELOP YOUR
BRAND/COMPANY NAME
name one?
Develop a naming strategy
Generate potential names
Evaluate your potential names
Test your name
Protect your name
Objectives are?
Objectives are the exact steps your company
must take to reach its goals.
Product Life Cycle Management
(PLM) is ?
he design and
implementation of strategies used by Marketing
Professionals which focuses on the process of managing the
various stages a product goes through from creation to end-
of-life.
A company’s product mix has four different dimensions and there are what
Product Width
Product Mix Length
Product Mix Depth
Product Mix Consistency
: "Have it your way" whos slogan is it
Burger king
CHARACTERISTICS OF SUCCESSFUL
NAMES
name one?
Easy to pronounce, recognize & remember
Give buyers the correct connotation of the
product’s image
Steps to Take to Meet Objectives and the Overall
Goal summarized.
Develop goals-Define objectives-Refine objectives-develop timetable-Put everything in writing
Dr. Hofer is a?
Professor of Strategy & Entrepreneurship and
named one of the Top 18 Entrepreneurship Professors
A narrow product mix means to have a?
limited product lines
Your success is directly related to how well you acknowledge what your customers really want AND how diligently you apply your company’s name the four?
Strengths
Values
Passions
Vision
Position ____/____ to acquire desired business image.
venture/product
what is a Mission Statements?
A mission statement is a written
description of the goals of a company and
identifies the nature of the business or the
reasons the business
exists
Product Development
occurs when what happens?
which is the stage in creating a
Prototype
.
A shallow product mix means
a limiting products within a product line
brand is a?
"name, term, sign, symbol or design
Check with the US _______ & _________
to see if a similar name or variation of your
name has been trademarked.
US Patent & Trademark Office
The Mission statement should touch upon
the following key points: name four
Who we are
What we do
What we stand for
Why we do it
Test Marketing
may occur when?
by introducing the new product to a
limited market to determine customer acceptance.
An online business would minimize the
_______ and up-keep of a building.
expenses
what does IBM stand for?
International Business Machines