What is (Name One) Product, Place, Price, Promotion, People, Process, Physical evidence, Packaging
100
the feature of a product that can be focused on to differentiate the product from all competitors.
What is Unique Selling Point?
100
the geographical and occupationl movement of workers
What is labour mobility
100
The red flower that is originally found in Mexico
What is a Poinsettia?
100
creator of the celebration of Kwanzaa in 1966
What is Maulana Karenga
200
an unofficial, internal audit of where a firm stands in its relationship with its customers and competitors.
What is A marketing audit
200
Products or services are 'mapped' together on a "_____"
What is positioning map?
200
the act of gaining employees
What is recruitment
200
a special nine-branched candelabrum, also known in Hebrew as a Hanukiah.
What is a Menorah?
200
character invented for a Montgomery Ward coloring book
What is Rudolph the Red-nosed Reindeer
300
the process of gathering primary and secondary data on the buying habits, lifestyle, usage and attitudes of actual and potential customers.
What is Market Research?
300
After the market has been separated into its segments, the marketer will select a segment or series of segments. services to suit the needs and wants of customers within that segment.
What is Targeting?
300
includes apprenticeships, job rotations, job enlargement and shadowing
What is on the job training
300
a four-sided top that has a Hebrew letter on each side.
What is a dreidel?
300
What is gelt?
What is gold-wrapped chocolate coins exchanged during Hanukkah
400
splitting the customers in a market into specific groups using certain key indicators, e.g. age, social class, gender, geographic location.
What is market segmentation
400
all about 'perception'.
What is Positioning
400
The number of people that one person has responsibility for is called
What is span of control
400
The day after Christmas, December 26, is known as _____
What is Boxing Day?
400
which ancient Roman celebration is Christmas associated with
What is the winter solstice
500
the process of building up a "picture" of thew individula customer that your business is looking to target, so that you have a greater understanding of their individual needs and wants' which would allow products and services offered by the business to be adjusted to meet the exact individual needs of the customers.
What is Consumer Profiling?
500
use a comprehensive marketing plan that includes bringing new consumers to the product.
What is strategy
500
The decision making process is made solely by the leader or main authority figure, there is very little to no consultation about decision making.
What is autocratic leadership
500
invented around 1846 by Tom Smith who developed them for Christmas from the French habit of wrapping sugared almonds in twists of paper as gifts.
What is a Christmas Cracker?
500
In the carol “Winter Wonderland,” what snowy personage does the narrator imagine will inquire about his marital status?