List the "cool" colors out of the primary colors.
blue
natural underlying pigment of a level 4
red
True or false: demi-permanent penetrates the cuticle and partially into the cortex.
true
lightener is also know as what?
bleach or decolorizer
what is matrix permanent color line called?
SoColor
Created by mixing a primary color with the neighboring secondary color
tertiary
the letter represents the what in a haircolor series?
the series :) or the base color
true or false: temporary haircolor is made of small, direct dye molecules that are unable to penetrate the cuticle of the hair.
false; large, direct dye molecules
lighteners are divided into how many categories? what are they?
2; on scalp and off scalp
what is matrix acidic toners called?
tonal control
all the colors of a single hue - created from the addition of black gray and white
monochromatic
to cancel out warmth at a level 7 - what level and color series could you use?
7A
true or false; semi-permanent haircolor can be used directly out of the tube but cannot be mixed with other semi-permanents
false- they can be mixed
what is lighteners typical pH?
10
does matrix SuperSync alkaline demi-permanents contain ammonia?
no
warm or cool tones seen within the predominant haircolor
undertone
What does the level system determine?
the lightness or darkness of a color
matrix demi permanents are mixed with what volume of developer and what ratios
10 vol; 1:1
what begins the oxidation process that results in decolorization of hair?
adding developer to the form of lightener (which contains an alkalizing agent to open the cuticle)
When was the brand matrix created?
1980
pigment is what gives color its color. its source can be ______, ________, or _________.
natural, chemical or mineral.
to cancel out warmth at a level 9 what could you use?
9V
the small colorless molecules are known as _________ _________ in permanent haircolor.
aniline derivatives
40 volume has what percentage of hydrogen peroxide?
12%
is matrix owned by l'oreal?
yes