Consumer
What is Consumer Research?
The systematic process of collecting, analyzing data about the target preference's, behaviors, motivation, and need.
What is marketing Strategies?
A company's Long- term comprehensive game plan for reaching potential customers and turning them into loyal buyers
Define Consumer Motivation
Motivation is the driving force that impels people to act.
Define Primary data?
Information collected firsthand by the researchers for the specific purpose of the study.
How does consumer get motivated ?
Need fulfillment
safety needs
Problem solving
Self-Actualization
Sources of Secondary Data?
Government publications
database
industry Report
Company Records
Who created the Maslow hierarchy of needs
a. David McClelland
c. Murray and Edwards
b. Abraham Maslow
Define Secondary Data?
Information that already exists
Method of collecting Primary Data
Survey
Questionnaires
interviews
observation