The costs—time, money, effort—a buyer faces when changing from one supplier to another.
What are SWITCHING costs
he EU's executive branch; it proposes legislation and enforces treaties. Based in Brussels.
What is the European Commission?
The German city where the ECB is headquartered.
Where is Frankfort
This Swedish quartet won Eurovision in 1974 with 'Waterloo' and followed up with hits like 'Dancing Queen' and 'Mamma Mia.
Who is ABBA
This country is the EU's #1 trading partner overall, with roughly €910 billion in two-way goods trade in 2025 — about 18% of all EU trade.
What is the US?
Sourcing from multiple suppliers in different countries so you're not dependent on any single one
What is diversification strategies
The directly elected EU body that meets in both Brussels and Strasbourg.
What is the European Parliament?
The ECB just made its move at the September meeting. What did they do, what rate did the deposit facility land on, and which geopolitical shock is the bank worried will spill over into inflation?"
What is A 25bp rate hike to 2.50% — driven by the U.S.-Iran war's energy price surge
Born in Thal, Austria, this action star moved to America, became a Hollywood icon — and later served two terms as Governor of California. He's still an Austrian citizen, making him one of the most famous people from an EU country!
Who is Arnold Schwarzenegger
This country is the top export destination for 16 of the other 26 EU member states — the backbone of intra-European trade.
What is Germany
Using forward contracts or other financial tools to protect against currency fluctuations.
What is/are hedging strategies
This former IMF chief and French finance minister now heads the European Central Bank, making her one of the most powerful voices on the euro
Christine Lagarde
How many EU countries currently use the euro as their currency?
What is 20
This blind Italian tenor's 1996 hit 'Con te partirò' — later re-recorded as 'Time to Say Goodbye' — became one of the best-selling singles in music history.
Who is Andrea Bocelli?
Starting November 1, 2026, the EU will begin slapping this small fee on every parcel from outside the bloc — aimed squarely at the flood of cheap Chinese e-commerce packages.
What is Euro$2 or US $2.25
When the U.S. imposed tariffs on Chinese steel, a German automaker responded by shifting its steel purchases to suppliers in South Korea and Mexico instead. Switching ore reducing?
What is switching
This Polish politician led the European Council from 2014 to 2019 — and then returned home to become Poland's Prime Minister again in December 2023.
Hint: Sounds like Donald Trump but isn't
Donald Tusk
Unlike the Federal Reserve, which has a dual mandate of maximum employment and stable prices, the European Central Bank has just one primary mandate. What is it?"
What is Price stability — the ECB targets 2% inflation
This Portuguese soccer superstar, known as 'CR7,' has won five Ballon d'Or awards and became the all-time leading scorer in men's international soccer.
Who is Cristiano Ronaldo?
While the EU exports machinery and pharma, its biggest import bill comes from this category — the same one that made the bloc painfully aware of its dependence on Russia after 2022.
What is Energy?
Facing new EU import tariffs on its components, a Japanese electronics firm redesigns its product to use fewer imported parts and sources more materials locally within the EU." Switching or Reducing
What is reducing
This French president has pushed hard for 'strategic autonomy' and a stronger, more independent Europe — making him arguably the most influential national leader shaping EU policy today.
Who is Emmanuel Macron?
Note that He's not an EU official, EU power runs through national leaders too
After Russia's 2022 invasion of Ukraine, the EU pulled off the largest asset freeze in history. Roughly how much Russian central bank money is sitting frozen inside the EU?
What is Over €200 billion
This Czech right winger, known as 'Pastrnak the Great,' stars for the Boston Bruins and led the NHL in goals in 2019-20.
Who is David Pastrňák
In early 2027, the EU plans to use these WTO-legal emergency measures to cut imports of Chinese chemicals, furniture, and machinery. What is this?
What are safeguard measures