PR Basics
What does PRSSA stand for?
Public Relations Student Society of America
This chain closed over 8,000 U.S. stores in 2018 to conduct racial bias training after a Philadelphia arrest incident?
Starbucks
Who’s the President of SJSU PRSSA?
Teairra Brown
What brand uses a gecko as its mascot?
GEICO
What does the acronym “PESO” stand for in the media model?
Paid
Earned
Shared
Owned
This oil company launched a dedicated website with live video and tracking maps to manage its PR after one of the largest spills in history.
British Petroleum (BP)
How much is our membership?
Sem: $20
Year: $35
Which basketball player’s “Just Do It” campaign helped Nike become a global brand?
Michael Jordan
What are the two primary types of research?
Qualitative
Quantitative
This pain relief brand executed a masterclass in crisis comms during the 1982 cyanide tampering scare by immediately recalling millions of bottles
Tylenol
What was the last agency we toured?
Hoffman Agency
What company owns Facebook, Instagram, Threads, and WhatsApp?
Meta
What's the standard structure PR pros use to write a press release?
Inverted pyramid structure
This airline's stock dropped and CEO faced backlash after a passenger was violently dragged off an overbooked 2017 flight.
United Airlines
When was PRSA founded?
1967
1999
2011
2003
1967
What term describes an agreement where a journalist receives information or a story in advance, on the condition they don't publish until a specified date and time?
Embargo
This marine park brand faced plummeting attendance and stock after the 2013 documentary Blackfish exposed its treatment of captive orcas?
SeaWorld
How many student chapters are apart of PRSA?
110
300
250
267
Which platform launched the vertical video app Vine in 2013 before eventually shutting it down?