CAT
We only get 2 seconds to capture our customers with these
Windows - BAM!
This year's Guest Designer launch will be glamorous! Full metallic opulence available in select stores 11/9
Rabanne x H&M
BF promo will be
30% everything
During SS walks we should be walking with this to access CI
Devices
A19 Overall CAT Score YTD
67%
These 3 Focus Garment Groups for Holiday will represent 53% of our business!
Togetherness
Black Friday deals will take place
WK 45-47
Thursday
Items with interesting feature or detail that catches the attention. These should always be in focus and visible to our customers
Key Fashion
Products we cannot “live without” and create a demand to balance our shopfloor and site with low price points
45
45
We will have this type of expression across all holiday windows and facades
Unified
A19 Look Good Result YTD....
48%
Holiday will be peak selling for these UPT drivers
ACC, UW/NW & Home
Vinyl
What will help us secure BF?
Planning, Partnership & Follow Up
Windows, Key Fashion in A Areas, and Styling maintenance
The 3 Visual Must Wins for Holiday Season Start
Window/Indoor Styling, A Areas and Womenswear GP
A19 Womenswear YTD takt
91 (Goal 105)
Divided Holiday Pt 1 campaign will now launch this week to support the workload
46
During Week 47 we will need to update the marketing __ times.
3 (Early Access, 30%, Weekend Sale Up to 60%)
True/False - Hold Off Floor garments should be placed by concept in the BOH