Definitions
This means buying something without planning to
impulse buying
Coca-Cola often uses famous singers. This is called __________.
celebrity endorsement
The company launched a brand awareness to promote its new product.
marketing campaign
digital __________
marketing
Use eye-catching in a sentence
any sentence :
e.g The commerical that i saw yesterday wa very eye-catching
This means making someone want to buy or do something
persuade
Apple wants more people to recognize its logo, so it focuses on __________.
brand awareness
The advertisement used a famous actor as its target audience.
celebrity endorsement
target __________
audience
Which word describes advertising that spreads because people share it?
viral marketing
These are statements that make a product seem better than it really is
exaggerated claims
Nike customers keep buying Nike shoes. This shows strong
brand loyalty
Many people bought the product because the ad was very consumerism.
eye-catching
brand __________
loyalty/awareness
What is the definition of the phrase "market penetration"
how successfully a products enters and spreads in a a market
This describes something attractive and easy to notice
eye-catching
The company created several ads over three months. This is a __________.
marketing campaign
The company has achieved brand loyalty by entering several new international markets.
market penetration
celebrity __________
endorsement
What is the definition of the phrase " wasteful replacement cycles"
the habit of replacing products more often then needed
This refers to products bought mainly because they are useful
functional products
Many people shared the funny advertisement online, making it an example of __________.
viral marketing
The supermarket placed a huge commercial beside the highway.
billboard
market __________
penetration
"Only 5 left!" is an example of __________.
scarcity messaging