Famous Campaigns
This campaign's simple tagline helped transform Nike from a running brand into a cultural force.
What is Just Do It?
This fast-food giant invites customers to “Have It Your Way."
What is Burger King?
Leo Burnett's lobby has featured a bowl of these since the agency's earliest days.
What are apples?
This 2023 film generated partnerships with more than 100 brands and effectively turned a color into a media strategy.
What is Barbie?
The "1984" Super Bowl spot was directed by this filmmaker, who later directed Gladiator and The Martian.
Who is Ridley Scott?
“The Happiest Place on Earth” refers to this destination.
What is Disneyland?
This building was Leo's home before it was 35 W. Wacker.
What is The Prudential Building?
The limited-edition "Travis Scott Meal" was sold by this fast-food chain.
What is McDonald’s?
This Volkswagen campaign is frequently cited as the greatest print campaign ever created.
What is Think Small?
This retailer's slogan is “Expect More. Pay Less.”
What is Target?
Finish the Leo phrase; "Good, hard, wonderful ________"
What is "work"?
The viral success of Stanley tumblers exploded largely through content shared on this social platform.
What is TikTok?
The line "Got Milk?" was created by this California trade organization, not a dairy brand.
What is the California Milk Processor Board?
“Melts in your mouth, not in your hands” was created for this candy brand.
What are M&M’s?
Leo Burnett's core creative philosophy is known by this two-word phrase.
What is Inherent Drama?
A viral 2020 TikTok-era video featuring a man skateboarding while lip-syncing to Fleetwood Mac's "Dreams" and sipping cranberry juice generated a massive earned-media boost for this beverage brand.
What is Ocean Spray?
This campaign, developed by Crispin Porter + Bogusky, sold fast food by encouraging consumers to eat at a competitor's restaurant.
What is Whopper Detour?
"When it absolutely, positively has to be there overnight” helped define this delivery company.
What is FedEx?
When Leo Burnett opened his agency during the Great Depression, he started with only eight employees and this amount of capital.
What is $50,000?
This HBO series helped create a marketing obsession with "quiet luxury," driving renewed interest in brands like Loro Piana.
What is Succession?