Vocabulary
ads placed on social media platforms like Facebook, Instagram, Twitter, and LinkedIn
social media advertising
large-scale advertisements placed in high-traffic areas such as highways and urban centers
billboards
ads shown before, during, or after online videos
video marketing
geographic segmentation
digital ads use data to target specific demographics, interests, and behaviors
targeting
communicating directly to individuals to generate a response
digital marketing
the process of dividing a large group of customers into smaller groups based on things they have in common like age, interests, or location
market segmentation
engaging consumers through live events, sponsorships, and promotions; including product launches, trade shows, and experiential marketing campaigns
events and sponsorships
promotional materials sent directly to consumers' homes or businesses; including postcards, catalogs, and letters
direct mail
the combination of tools a business uses to communicate with its target audience, build awareness, and encourage purchases
promotional mix
sending promotional emails to a list of subscribers or potential customers
email marketing
direct, face-to-face communication with customers
personal selling
public relations (PR)
segments the audience based on behaviors and interactions with products or services, such as purchasing habits, usage frequency, and brand loyalty
behavioral segmentation
pieces of information collect directly by an individual or organization
primary data
divides the audience based on lifestyle, values, interests, and personality traits
psychographic segmentation
visual ads on websites or apps
display advertising
ads displayed on public transportation vehicles and stations, such as buses, trains, and subway stations
transit advertising
partnering with individuals with large, engaged audiences
influencer marketing
the process of gathering and analyzing information to help make sound marketing decisions
the use of online channels, platforms, and technologies to promote products, services, or brands to a target audience
digital advertising
divides the audience based on demographic factors such as age, gender, income education, and occupation
demographic segmentation
short-term incentives to encourage purchase
sales promotion
a fictional profile that represents your ideal customers, based on real data and research
buyer/customer personas
information, statistics, or data that already exists and is collected by someone else
secondary data