Studying the Audience
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Sources
Reasoning
The Speaker
100

These questions require responses at fixed intervals along a scale of answers?

What is Scale Questions?
100

The ability to think clearly and systematically about ideas, evaluating how they are connected, judging the strength of evidence, and distinguishing between facts and opinions.

What is Critical Thinking?

100

It's what MLA stands for.

What is Modern Language Association?

100

It is the act of forming conclusions based on available evidence.

What is Reasoning?

100

It is how the audience judges whether a speaker is qualified and trustworthy on a topic.

What is Credibility?

200

These questions offer a fixed choice between two or more responses?

What is fixed-alternative questions?

200

Keeping the audience foremost in mind at every step of speech preparation and presentation.

What is Audience Centeredness?

200

It's what APA stands for.

What is American Psychological Association?

200

Reasoning that involves using particular examples or facts to arrive at a broader generalization.

What is Reasoning from specific instances?

200

It is the level of trust a speaker has before beginning to speak.

What is initial Credibility?

300

Keeping the audience foremost in mind at every step of speech preparation and presentation.

What is Audience-Centeredness?

300

"I wore my lucky hoodie during my last three exams and got A’s. I didn’t wear it this time, so that’s why I failed the test."

a. invalid analogy

b. false cause

c. appeal to tradition

d. slippery slope

What is False Cause?

300

An organization that, in the absence of a clearly identified author, is responsible for the content of a document on the Internet.

What is Sponsoring Organization?

300

It starts with a general rule and applying it to reach a specific conclusion.

What is Reasoning from principle?

300

The trust a speaker builds through their words and actions during the speech.

What is Derived Credibility?

400

It means figuring out the broad demographic traits of your audience such as such as age; religion; racial, ethnic, and cultural background; gender identity and sexual orientation, group membership, etc and assessing how much those traits matter in a given speaking context.

What is Demographic audience analysis?

400

Aristotle used this word to refer to emotional appeal.

What is Pathos?

400

An early-stage list of sources gathered during research that appear likely to provide useful information for a speech topic.

What is Preliminary Bibliography?

400

"Three restaurants from this chain had great service, so the chain is excellent”...This is an example of this type of reasoning.

What is reasoning from specific instances?

400

A speaker’s credibility is most importantly affected by how the audience perceives the speaker’s:

a. academic background and notoriety.
b. reputation and logical thinking.
c. competence and character.
d. popularity and judgment.

What is Competence and Character?

500

It generally expands on demographic audience analysis by focusing on characteristics of the audience that are specific to the particular speaking context, such as size, physical setting and the disposition of the audience toward the topic, the speaker, and the occasion.

What is Situational Audience Analysis?

500

Aristotle used this word to refer to a speaker's logical appeal.

What is logos?

500

These are the 5 sources for speech research in the library.

What is librarians, the catalogue, reference works, newspaper databases, and academic databases.

500

“All students must submit assignments on time; Maria is a student; therefore…” this is an example of this type of reasoning."

What is Reasoning from Principle?

500

It is the audience’s perception of the speaker’s trustworthiness by the end of the speech.

What is Terminal Credibility?

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