Abbreviations
What does SERP stand for?
Search Engine Results Page
Who is currently the Affiliate only client?
Noémie & YSE
Which partners provide bottom of funnel revenue for clients?
Loyalty / Discount
Skimlinks is an example of an affiliate sub-network?
TRUE: large network of affiliates (typically publishers) that choose to work in one platform for ease of use
What does CPA stand for?
Cost per action
What are the 3 platforms our clients are on?
What reporting tool does Affiliate use?
Affluent
Loyalty & coupon are inefficient partners
FALSE: Often viewed together with coupon sites, these partners focus on offering cashback to users in order to drive sales/build repeat shoppers. These partners allow you to reward shoppers for choosing your brand over a competitor.
What does CVR stand for?
Conversion Rate
What clients are able to go above a 20% CPA?
Girlfriend Collective, Kitsch, immi and HUM
What are 4 diversification options Dreamday introduces?
Top-Tier Content, Loyalty, Sub-Network, Coupon, Card Linked Offer, Closed Community, Influencer
5% is a preferred VIP CPA
FALSE: VIP partners typically have higher CPA's but it depends on the partner, client margins and AOV. For example, VIP for Noémie gets a max 12% while VIP for HUM gets 50%
What does AOV stand for?
Average Order Value
Name 3 types of paid activations Dreamday facilitates
CPC, Newsletter, TM+, Email Retargeting, Influencer, Flat Fee, Card Linked Offers, Loyalty (Rakuten)
Describe what a GAP analysis is
GAP analysis is the comparison of actual performance with the potential performance
Any brand can work with American Express?
FALSE: Brands need $5M-$10M in volume with Amex, to exceed 100% growth YoY, and/or have significant brand awareness/press
What does EPC stand for?
Earnings Per Click
What is MoM, 6 month rolling and YoY pacing used for?
MoM: Compares MTD to last month's revenue
6 Month Rolling: Compares MTD to last 6 month's average revenue
YoY: Compares MTD to same month's revenue from last year
All are used to ensure the client is on track for continuous growth
What is the ideal % breakdown between top of funnel and bottom of funnel partners?
60% top, 40% bottom
The Cookie Window creates a deadline in which an affiliate receives a commission for their interaction
TRUE: Cookie Window is the amount of time a customer has to interact with an affiliate and transact to allow the affiliate to earn commission. The average cookie window is 30 days.