Values & Culture
Characters & Mascots
Premier & Signature
Product & Day-to-Day
Alyssaurs
100

This is Salesforce's #1 value.

What is Trust?

100

Salesforce's best-known mascot.

Who is Astro?

100

The Success Plan tier above Standard.

What is Premier Success?

100

The acronym for Customer Relationship Management.

What is CRM?

100

Every Thursday at 11 AM, a workflow asks the team to share this kind of story about AI's impact on case prep and delivery.

What is the AI Success Story?

200

The 1-1-1 model commits 1% of equity, product, and time to this kind of work.

What is philanthropy?

200

The free learning platform where these characters live.

What is Trailhead?

200

The tier above Premier, with more personalized guidance.

What is Signature Success?

200

Salesforce's biggest annual event.

What is Dreamforce?

200

She leads the team, and every Wednesdat her team gets together to share success stories

Who is Alyssa Sorensen?

300

The five values are Trust, Customer Success, Innovation, Equality, and this.

What is Sustainability?

300

This bear loves to give bear hugs and helps you build on the platform.

Who is Codey?


300

The role that guides customers through adoption with expert advice.

Who is the Success Guide?

300

The environment where you test changes without touching real data.

What is a Sandbox?

300

This session is said to have a high likelihood of replacing CSS next year.

What is Salesforce Health Insights?

400

This is what Salesforce calls its community of employees, customers, and partners who help one another learn and grow.

Who are Trailblazers?

400

This tech-savvy character builds innovative cloud-based apps.

Who is Cloudy?

400

A 1:1 session with an expert to solve questions on a specific topic.

What is an Expert Coaching Session?

400

The three annual releases are Spring, Summer, and this.

What is Winter?

400

This is the best engagement a customer can request: a guided review of their Sales Cloud org that ends with expert recommendations.

What is a Health Check

500

Salesforce committed to conserving and restoring this many trees through 1t.org.

What is 100 million?

500

The original mascot from the "No Software" era.

Who is SaaSy?

500

Included with a Success Plan, these are expert-led engagements, like coaching sessions, that customers can request to get help with a specific goal.

What is a Success Program?

500

Salesforce's platform for building AI agents.

What is Agentforce?

500

This person won the team's March Madness bracket pool.

Who is Brian Allred?

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