The Basics
Which company provides the shopping and streaming insights used by Shop IQ?
Amazon
Which audience type reaches people actively shopping for a product category?
In-Market
What format uses image or banner ads on websites and apps?
Display
What is the minimum campaign commitment for the four standard packages?
Three months
Does a business have to sell on Amazon to advertise with Shop IQ?
No
Age, gender, and household income are examples of what audience type?
Demographic
What does STV stand for?
Streaming TV
The Performance package combines streaming TV with which ad format?
Display
Besides Amazon properties, where can Shop IQ ads appear?
Other websites, apps, and streaming services
An appliance store wants to reach people currently shopping for refrigerators. Which audience type fits best?
In-market
Someone sees a streaming TV ad, then receives a display ad from the same business. What is this follow-up called?
Retargeting
Which package combines streaming TV and online video?
Efficiency