Unicorns & Cash Cows
Show Me the Money
Shark Bait
Hollywood Hustle
Courtroom Drama
Heroes & Villains
100
Unicorn
A private startup worth $1 billion or more shares its name with this mythical horse
100
Angels
Investors who write the first checks out of their own pockets share a name with these heavenly beings
100
Kevin O'Leary
This Shark goes by "Mr. Wonderful"
100
The Social Network
"A million dollars isn't cool. You know what's cool? A billion dollars."
100
A trade secret
Coca-Cola has protected its formula for 135+ years without a patent, by keeping it this
100
Ecosia
This search engine uses its ad profits to plant trees
200
Hockey stick
VCs want a growth chart shaped like this piece of sports equipment
200
Bootstraps
Funding a company yourself is named for pulling yourself up by these
200
Scrub Daddy
Lori Greiner's deal for this smiley-faced sponge is called the most successful in Shark Tank history
200
Air
Ben Affleck plays Nike's Phil Knight in this 2023 film
200
Facebook
The Winklevoss twins settled with this company for $65 million
200
Volkswagen
This carmaker rigged about 11 million diesel cars to cheat emissions tests
300
Blockbuster
In 2000, this company passed on buying Netflix for $50 million
300
Y Combinator
This accelerator gave early checks to Airbnb, Stripe and Dropbox
300
Ring
Jamie Siminoff left the Tank with no deal for "DoorBot." Amazon later bought it for about $1 billion under this name
300
Joy
Jennifer Lawrence plays the inventor of the Miracle Mop
300
Elizabeth Holmes
This Theranos founder was sentenced to more than 11 years in prison
300
Patagonia
This outdoor brand ran a Black Friday ad that said "Don't Buy This Jacket"
400
Runway
How many months a startup has before its cash runs out. It's also where planes take off
400
Dilution
Your slice of the pizza gets smaller every time a new investor pulls up a chair. This is the word for it
400
Dragons (Dragons' Den)
In the British version of the show, the Sharks are called these
400
BlackBerry
Glenn Howerton plays a ruthless co-CEO in this 2023 film about the phone with a keyboard
400
Taco Tuesday
In 2023, Taco John's gave up its trademark on this weekly phrase after Taco Bell challenged it
400
Enron
This Houston energy giant's accounting fraud ended in one of the biggest bankruptcies in U.S. history in 2001
500
WeWork
This office-sharing unicorn was valued at $47 billion, burned cash for years, then pulled its IPO
500
Andreessen Horowitz
The VC firm a16z is named this way because there are 16 letters between the "a" and the "z" of its full name
500
Bombas
For every pair of socks sold, this Shark Tank company donates a pair to homeless shelters
500
Super Pumped
Joseph Gordon-Levitt plays Uber's Travis Kalanick in this Showtime series
500
Genericide
Escalator, zipper and trampoline were all trademarks once. They lost them to this fate
500
Fairphone
This Dutch company makes smartphones you can repair yourself with a screwdriver
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