Do you have a claim?
What is defined as any statement, representation, direct or implied, that can be interpreted as fact and could influence a consumer's purchasing decision?
A Claim
These two symbols are used to properly mark our brands and features to signify trademark protection.
™ (Unregistered Trademark) and ® (Registered Trademark)
When posting about company products from personal accounts, what specific hashtag should employees include to disclose their connection?
#WhirlpoolEmployee
What is the average legal turnaround time for a standard submission made through the Legal Intake Form?
Approximately 5-7 business days
14 business days for Agreements or Global reviews
Unverifiable hyperbole or oversized statements that ordinary consumers would not rely on when making a purchasing decision are known legally by this term.
Puffery
By what key milestone during product development must all trademark search requests be submitted?
MLR1
Name two of the approved AI Image Tools for internal use mentioned in the presentation.
Google Gemini and Adobe Firefly
Name the legal standard required to make an unqualified "Made in the USA" marketing claim.
"All or virtually all" of the product (including raw materials and components) must be domestically produced
To qualify as valid claim substantiation support, testing procedures must follow the "4 R's". Name three of them.
Reasonable, Repeatable, Reliable, or Consumer Relevant
According to the "Spectrum of Protectability," these types of feature names (e.g., "Washing Machine") carry zero trademark protection because competitors can copy them freely.
Generic Terms
What three teams must approve a new AI image tool before it can be used for work tasks?
Legal, GIT (Global IT), and Privacy
What assessment must be completed prior to launching any project, product, or AI system that processes Personal Identifiable Information (PII)?
Privacy Impact Assessment (PIA)
True or False: Artificial Intelligence (AI) can be utilized to generate test data to support marketing claims.
False (AI cannot be used to support claims)
What are the three tiers in the trademark clearance search process?
Tier 1: Knockout Search
Tier 2: Comprehensive Search
Tier 3: Global Clearance
Where in the post copy must an influencer's material connection disclosure (such as #sponsor) appear?
BEFORE the fold (it must be unavoidable)
To maintain Attorney-Client Privilege on email communications, what standard best practice should be followed regarding line recipients?
Include an attorney in the "To" field, mark as "Attorney-Client Privileged," and limit CCs to internal staff with a "need to know"
How often must competitive and industry-exclusive claims be maintained/re-evaluated to ensure they remain accurate?
At least once per year
If a trademark is cleared and approved for use on a blender, can it automatically be used on a dishwasher?
No (Trademark approvals are category-specific and country-specific)
Name two non-approved third-party AI image tools listed as restricted for company image creation.
ChatGPT, Midjourney, Stable Diffusion, Leonardo, or DALL-E
What key step must attendees take after the presentation to officially receive credit for attending the training?
Complete the post-training Knowledge Check