Six Levels of Service
Four Categories of Value
Perception Points
Communication
Service
100

You can live at this level day in and day out without any problems.

What is Desired

100

This Category of Value is why customers choose our company.

What are Primary Products.

100

Customers think about renewing their contracts because of this. 

What are Perception Points.

100

This type of listening helps build trust with customers.

What is active listening.

100

Taking action to create value for someone else is an example of this. 

Our definition of Service.

200

This Level of Service is just average.

What is Expected.

200

This Primary Product is all about the way you treat, greet and meet customers.

What is Service Mindset.

200

Every time you interact with your Customer you form this with them. 

What are Perception Points.

200

Using clear, jargon-free language improves this when communicating with your customer.

What is clarity.

200

This is the only activity more important than our Customers. 

What is Safety.

300

This Level of Service can be considered completed, but not a very smooth or pleasant experience. 

What is Basic.

300

This Category of Value considers listening, confirming, reassuring, and taking actions that express long-term commitment.

What is On-going Relationships.

300

This non-verbal cue can make or break a first impression.

What is body language.

300

This communication tactic should be used when your customer is upset and needs a listening ear. 

What is empathy.

300

The interactive exchange between the service provider and the Customer is called this. 

What is a service transaction.

400

A comment like the following could represent what Level of Service: REPLACE THE GUY THAT CAME OUT. GIVE HIM SOME CUSTOMER SERVICE CLASSES.

What is Criminal.

400

These are two ways that we can find out what other people value.

What is studying compliments and complaints.

400

A clean and organized environment contributes to this perception point.

What is professionalism?

400

Customers feel valued when we use this detail.

What is their name.

400

Showing emotions, asking for a manager, body language, and writing reviews are all examples of this for our Customers. 

What is expressing whether they are pleased or not with our service.

500

These two Levels of Service can be reserved for when things go wrong.

What is Surprising and Unbelievable.

500

This Category of Value looks professional, has a friendly demeanor and offers to help.

What is Service Mindset.

500

Customers expect this when promises are made.

What is follow through or keeping your word.

500

Making sure your customer understands what you are doing is an example of this. 

What is good communication.

500

This is a qualitative way we can gauge how our Customers feel about the service they receive.

What are the Six Levels of Service scale.

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