Definition
A set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event.
Attitude
Compnents of attitudes
Affective, Behavioural and Cognitive
Involve society's rules for what behaviors are considered appropriate.
Social norms
This function allows us to predict what is likely to happen, and so gives us a sense of control
Knowledge
By ________ we infer that a person has a whole range of characteristics and abilities that we assume all members of that group have
Stereotyping
Two types of Attitudes
Explicit ans Implicit
This involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.
Affective component
When someone you admire greatly supports a particular attitude, you are more likely to develop the same beliefs. This explains the formation of attitudes through___________
Observation
The attitudes we express (1) help communicate who we are and (2) may make us feel good because we have asserted our identity.
Self/Ego-Expressive
Is an attitude toward a group that leads people to evaluate members of that group negatively.
Prejudice
Attitudes are those that we are consciously aware of and that clearly influence our behaviors and beliefs.
Explicit
"I will avoid coming to school late"
Behavioural component
Attitudes can be formed through direct ______________
Personal experience
Attitudes then, are to do with being apart of a social group and the _______ functions helps us fit in with a social group.
Adaptive
_________ is a phenomenon in which a person experiences psychological distress due to conflicting thoughts or beliefs.
Cognitive dissonance
Attitudes are unconscious but still have an effect on our beliefs and behaviors.
Implicit
"I believe it's important to be honest, so I won't cheat on an exam"
Cognitive component
How people are expected to behave in a particular role or context.
Social roles
The __________ function refers to holding attitudes that protect our self-esteem or that justify actions that make us feel guilty.
Ego-defensive
When someone is told to do (publicly) something they (privately) really don't want to do, dissonance is created between their cognition (I didn't want to do this) and their behavior (I did it). Which cause of cognitive dissonance is this explaining?
Forced Compliance
Attitudes are often the result of experience or upbringing, and they can have a powerful influence over _______________.
Behaviour
Components of Attitude is also known as the ___________ model
ABC
Advertisers use __________ to influence your attitude toward a particular product.
Classical conditioning
People seek out others who share their _______, and develop similar _________ to those they like.
Attitudes
A cause of cognitive dissonance: To accept a job or not to accept.. hhmmm
Decision making