ABC Model
The "A" in the ABC model of attitudes.
What is Affective? (Feelings)
This function helps us organize and understand the world.
What is the Knowledge Function?
This is the most powerful way attitudes form, through firsthand experiences
What is Direct Personal Experience?
This type of attribution focuses on personality or character.
What is Internal Attribution?
The psychologist who created dissonance theory.
Who is Leon Festinger?
The "B" in the ABC model of attitudes.
What is Behavioral? (Actions)
This function helps us gain rewards and avoid punishment.
What is the Utilitarian Function?
This type of learning creates associations, like ads pairing products with happy people.
What is Classical Conditioning?
This type of attribution focuses on the situation or environment.
What is External Attribution?
The father of attribution theory.
Who is Fritz Heider?
The "C" in the ABC model of attitudes.
What is Cognitive? (Beliefs)
This function protects our self-esteem.
What is the Ego-Defensive Function?
This type of learning uses rewards and punishments.
What is Operant Conditioning?
To feel better, change what you do.
What is Changing Behavior?
The tendency to overemphasize personality and underestimate situations.
What is the fundamental attribution error?
The process of figuring out why people behave the way they do.
What is Attribution?
This function lets us express our values and identity.
What is the Value-Expressive Function?
This involves learning attitudes by watching others.
What is Observational Learning?
To feel better, make excuses.
What is Justification?
Knowledge, Utilitarian, Ego-Defensive, Value-Expressive, and Social Adjustive are
What are the functions of attitude?
A learned tendency to respond to people, objects, or situations in a positive or negative way.
What is an Attitude?
This function helps us fit in with our social groups.
What is the Social Adjustment Function?
This model explains how attitude changes through two main routes of persuasion.
What is the Elaboration Likelihood Model (ELM)?
This theory explains attitude change when beliefs and actions conflict
What is Cognitive Dissonance Theory?
This model breaks down attitudes into three components: Affective, Behavioral, and Cognitive.
What is the ABC Model?