Data Metrics
What common metric is used to calculate website traffic?
Page Views
There are four main types of way to segment an audience
Psychographic, Geographic, Behavioral, and...
Demographic
Name one of the most popular CRM software commonly used for managing customer data and interactions.
Hubspot
What is the type of analysis in audience analytics that focuses on understanding customer emotions?
a) Sentiment Analysis
b) Emotional Analysis
c) Behavioral Analysis
A) Sentiment Analysis
What does "CTR" stand for?
Click-Through-Rate
What is psychographic segmentation based on?
Personality, Attitude, Behavior, Values, Interests.
What is one analytics tool that is used to track social media performance?
Hootsuite
What were two real-world examples mentioned in the workshop? (Hint: After Google and Youtube)
Marketing and E-commerce
The term that refers to the percentage of people in a target audience who are exposed to a specific advertisement or content
Reach
What is Audience Analytics?
The process of gathering, evaluating, and interpreting information regarding the audience or users of a specific platform.
What are the three main features of Google Analytics? (the three most correct answers win)
Website Traffic, Search History, Most Used Apps
Name two ways on how we measure Audience Analytics in YouTube.
Viewing history, likes/dislikes/ subscriptions, watch time, trends/popularity.
Name one Web Analytics tool mentioned from the slides:
Google Analytics, Adobe Analytics, Mixpanel, Matamo.
Marketers ask their target audience questions that will help them improve their strategies and campaigns
Survey
What is one specific metric that is tracked by Hootsuite to help users understand audience demographics?
Hootsuite Analytics Tool
Measures percentage of visitors who go away from a website after viewing only one page is called...?
Bounce Rate