EQ
Marketing
B/Bauer
The Modern Guest
WILD CARD
100
This is how you grow your vessel.
TAKE RISKS
100
This target market guest is the productive mom
Brea
100
This new mascot is named:
BB!
100
This "D" refers to the following: Notes. Formulas. Photos. Consultation notes. Agreements.
Document
100
Instead of "I'm fine" at B/Bauer we say:
I'm GREAT
200
This refers to the effect you have on other people
wake
200
This target guest is the career-focused professional
Sara
200
This word of 2027 means to make something larger, louder, or stronger
AMPLIFY
200
the following are examples of this: Greeting her by name, Knowing where she's supposed to go, Not making her repeat herself, Explaining what you're doing, Checking comfort, Remembering preferences
Micro Moments
200
Any time you express a complaint or concern with someone who can't solve your problem that's considered
Gossip
300
This reactivity style says: “I push back.” I defend myself, argue my point, get frustrated, blame, become controlling, or feel like I need to prove I’m right.
Fight
300
This target guest is the empty nester
Gina
300
This was the word of 2026
WEALTH
300
This refers to thinking three reservations ahead: “Today we're doing X. Next time we'll do Y. By summer we'll be ready for Z.”
The Hair Plan
300
This recommended reading found on the living employee guide is about building good habits
Atomic Habits
400
This reactivity style says: “I get stuck.” My mind goes blank, I shut down, become quiet, feel overwhelmed, or don’t know what to say or do.
Freeze
400
This target guest is has the largest hair loss struggles
Linda
400
These 3 C's are the foundation of our culture
Confidence, Collaboration & Commitment
400
This is the best way to win credit card dispute
before + afters
400
This percentage of your outfit can be casual according to B/B dress code
20%
500
This reactiviy style says: “I get away.” I avoid the conversation, change the subject, stay busy, procrastinate, distance myself, or try not to deal with it.
Flight
500
This is the most important thing about showing up on social media. HINT: More important than perfection
Authenticity
500
This is the name of the street the newest B/Bauer will have it's permanent home
B Street
500
This is an example of another "D" from class “We're going shorter than your inspiration photo, are you comfortable with that?"
Double-Check
500
This policy found in living the employee guide requires you to inform leadership of any services you're providing outside work
Moonlighting Policy