The Basics
These are the two main types of audiences business communicators must address.
Who are Internal and External audiences?
This communication approach looks at things from the audience's perspective and respects their intelligence.
What is You-Attitude?
This term describes the ability to communicate effectively across different cultural contexts.
What is Global Agility?
These visuals are best for showing exact numbers and large amounts of data in a compact space.
What are Tables?
Poor communication can lead to this legal headache.
What are Legal Problems/Liability?
This specific analysis involves asking 5 questions to understand a communication situation. (
What is the 5-Question Analysis?
This strategy focuses on what the audience can do rather than what they are prohibited from doing.
What is Positive Emphasis?
In these cultures, most of the information is explicitly stated in words rather than inferred from the context.
What are Low-Context Cultures?
This type of visual is ideal for showing trends over time.
What is a Line Graph?
Your textbook lists these three "Real-Time" communication channels.
What are Face-to-Face, Phone, and Video Calls?
This 3-letter acronym refers to tools used to generate boilerplate language or noncontroversial text
What is an LLM - Large Language Model?
To maintain goodwill, you should avoid these types of words, such as "fail," "mistake," or "deny."
What are Negative Words?
This is the study of how different cultures use and perceive personal space.
What is Proxemics?
This term refers to the "dictionary" meaning of an image or word.
What is Denotation?
This is the practice of avoiding gendered terms like "Chairman" in favor of "Chair."
What is Inclusive/Non-Sexist Language?
These are the three basic criteria for an effective business message.
What are Clear, Complete, and Correct?
This channel is preferred when a situation is complex, requires negotiation, or is high-stakes for a relationship.
What is Face-to-Face?
In high-context cultures, this is often more important than the literal words of a contract.
What is the Relationship/Trust?
These hybrids use a combination of text and graphics to explain a process or set of data quickly.
What are Infographics?
The textbook notes that this is the most common language for global business communication.
What is English?
These are the three "pains" or costs associated with poor communication.
What are Wasted Time, Wasted Effort, and Lost Goodwill?
When using social media for business, this best practice helps maintain a consistent brand voice.
What is a Style Guide?
This term describes a person who is aware that their own cultural values are not necessarily "better" than others.
What is a Successful Intercultural Communicator?
This ethical rule ensures that the scale of a graph doesn't mislead the audience.
What is starting the axis at Zero?
Your textbook recommends this for visuals to ensure they are accessible to people with visual impairments.
What is Alt-Text?