The Corporate Ladder
What does CEO stand for?
Chief Executive Officer
What is the term for the specific group of consumers a company wants to reach with its marketing?
Target Audience
Which language-learning app went viral on TikTok for its green owl mascot's chaotic videos?
Duolingo
Which athletic brand is known for its three-stripe logo?
Adidas
Which singer founded the makeup brand Fenty Beauty?
Rihanna
This employee supervises a team, assigns tasks, and makes sure daily work is completed.
Manager
What does SEO stand for in digital marketing?
Search Engine Optimization
Which fast-food chain went viral for its celebrity meal collaborations, including one with Cardi B?
McDonald's
Which beauty retailer is known for its black-and-white striped shopping bags?
Sephora
Which rapper founded the record label OVO Sound and the clothing brand October's Very Own?
Drake
Which department handles employee hiring, benefits, and workplace policies?
Human Resources (HR)
Which marketing professional is responsible for managing a company's public image and relationships with journalists and media outlets?
Public Relations (PR) Manager
Which affordable makeup brand went viral for creating budget-friendly dupes of high-end beauty products, including popular alternatives to luxury primers and glow boosters?
e.l.f. Cosmetics
Which clothing brand is known for its red rectangular logo featuring white lettering and its classic denim jeans?
Levi's
What beverage brand was co-founded by YouTubers Logan Paul and KSI?
PRIME
This executive manages a company's budgets, financial reports, and overall financial performance.
Chief Financial Officer (CFO)
A company pays to have its products featured naturally in a movie or TV show rather than through a traditional commercial. What marketing strategy is this?
Product Placement
Which shapewear brand partnered with the NBA and WNBA to become their official underwear partner?
SKIMS
Which company owns popular brands including Maybelline, NYX Professional Makeup, and Lancôme?
L'Oréal
Which influencer founded the beauty brand One/Size, known for its viral setting spray?
This executive oversees a company's daily operations and works with department leaders to improve efficiency across the organization.
Chief Operating Officer (COO)
A skincare brand partners with a makeup artist who earns a commission every time someone purchases through their unique link. What type of marketing is this?
Affiliate Marketing
Which 2026 horror movie became a massive box-office hit despite having a production budget of less than $1 million, due to viral marketing and word of mouth?
Obsession
Which luxury fashion house was founded in 1854 and originally specialized in making travel trunks?
Louis Vuitton
What fragrance brand was founded by Mona Kattan, co-founder of Huda Beauty?
KAYALI