Everything Elizabeth
Which relative and circumstances did Elizabeth use to gain sympathy for herself when explaining why she was passionate about the Theranos mission?
Her uncle died of skin (or brain) cancer.
Employees could pinpoint which chapter of Steve Job's biography Elizabeth was on based on which period of Jobs's career she was impersonating. Who wrote the biography?
Walter Isaacson
What did Theranos call their rice-sized capsule that holds a drop of blood?
Nanotainer
What was one of the nicknames that people used to describe Elizabeth’s brother and his friends at the company?
"Frat Pack" or "Therabros"
In high school, Elizabeth did an intensive language program for which language?
Chinese (Mandarin)
When Steve Jobs passed away, how did Theranos honor his death?
Hanging an Apple flag at half mast.
Which two retailers were first in line to roll out Theranos’s technology.
Safeway and Walgreens
What was the expression that employees began using to describe what Sunny did to people? (typically an intransitive verb)
To disappear someone
At age 9, what did Elizabeth want to be when she grew up?
A billionaire
(Will also accept a millionaire)
Enamored with Apple's iconic Mac advertising, Theranos decided to hire which of these agencies for their own advertising?
A. 72 and Sunny
B. Team One
C. Chiat\Day
D. Saatchi and Saatchi
C. Chiat\Day
What was the name of the online publication that first posted a critique of Theranos, which ultimately led to the WSJ’s investigation?
A. Assay Essay
B. Pathology Blawg
C. Phlebotomist Post
D. Hematology Report
B. Pathology Blawg
How many years older is Sunny than Elizabeth?
19 years older (Sunny is currently 54, Elizabeth is 35)
Will also accept “20” or “nearly 20” (pg 23)
What was the brand of commercial machine that Theranos engineers hacked to accept smaller sample sizes?
Siemens (Siemens ADVIA)
What was the quote displayed on the paperweight Elizabeth kept on her desk?
A. "What would you do if you knew you could not fail?"
B. "If at first you don't succeed, try, try again."
C. "Move fast and break things"
D. "Veni, vidi, vici"
A. "What would you do if you knew you could not fail?"
What about Elizabeth's car was reminiscent of Steve Jobs's?
No license plates
The Edison device was based off of what type of robot?
A glue robot
What practical joke did engineers play on Sunny related to words?
They made up a scientific word, used it in conversations and meetings, to see if he would start using it himself, which he did.
What was Elizabeth’s bodyguard code name?
Eagle One
What was the name of the Theranos device with a codename named after an Apple product?
The miniLab (Code Name: 4S)
What was the slogan Elizabeth chose for their advertising/website to highlight the small amount of blood required with their testing?
(Will accept any of the 3 iterations she thought about)
Any of the following:
"One tiny drop changes everything"
"A tiny drop is all it takes"
"A few drops is all it takes"
What did Aaron Moore create as a joke that Elizabeth did not think was funny?
A fake Craigslist ad for a pair of Theranos (Edison 1.0) devices