Category 1: Gaming & Business
What business model allows games like Fortnite and Roblox to be downloaded for free but earn money through in-game purchases?
Freemium
What type of marketing occurs when a TikTok creator promotes a product to their followers?
Influencer Marketing
What promotional strategy is being used when an airline pays to have its logo displayed on football shirts?
Sponsorship
What business strategy is being used when a restaurant offers unique menu items that competitors do not have?
Product Differentiation
What term describes a new idea, product, or process that improves upon existing solutions?
Innovation
Which gaming platform became famous for allowing users to create and monetize their own games?
Roblox
Which YouTuber transformed his online success into businesses including Feastables?
MrBeast
Which energy drink company is famous for owning sports teams and sponsoring extreme sports events?
Red Bull
Which fast-food chain is famous for allowing customers to "Have It Your Way" as part of its differentiation strategy?
Burger King
Which ride-hailing company founded in the Middle East expanded into food delivery, payments, and other services before being acquired by Uber?
Careem
What type of revenue is generated when gamers purchase skins, emotes, or virtual currency?
Microtransactions
What marketing outcome occurs when content spreads rapidly online through sharing?
Viral Marketing
Which footballer is often used as an example of personal branding due to his business ventures in esports specifically?
Neymar Jr.
What growth method allows restaurants to expand using local business owners who pay for the right to use the brand?
Franchising
What term describes the money earned from selling subscriptions to software or digital services?
Recurring Revenue
Which company created Fortnite and became involved in a legal battle with Apple over app store fees?
Epic Games
Which beverage brand became successful largely through the audiences of Logan Paul and KSI?
Prime
What business term describes the value a talented athlete brings to a team or organization?
Human Capital
Which fast-casual restaurant chain is often used as an example of customization because customers build their own meals?
Chipotle
Which company owns the streaming platforms for HBO, CNN, Discovery Channel, as well as DC Comics?
Warner Bros. Discovery
What business concept occurs when a gaming platform becomes more valuable as more players join?
Network Effects
What business asset has an influencer built if companies pay them because of their reputation and audience?
Personal Brand
What business term describes the income athletes receive from promoting products?
Endorsement
What advantage do large restaurant chains gain when buying ingredients in huge quantities?
Economies of Scale
What business concept refers to the extra value customers associate with a well-known brand?
Brand Equity