Abbreviations
Misc.
Branding + Marketing
Social Media
DaBella
100

What does AI stand for? 

Artificial Intelligence

100

What are the two (2) primary DaBella fonts?

Montserrat and Cosmica

100

Where can you (employees) find the marketing request form? 

Okta and Flutter

100

What is the name of our DaBella TikTok account? 

DaBella Cares
100

Where does the name 'DaBella' come from?

Named after founder’s twins, David and Isabella. 

200

What does ROI stand for?

Return on Investment

200

Which body part does a butterfly use to taste their food?

Their feet.

200

What is A/B testing in Marketing?

Where you compare two versions of a digital asset to see which one performs better

200

What is the dimensions of a "Stories" or "Reel" social post? 

1080 x 1920 pixels

200

What year was DaBella founded? 

2011

300

What does CPC stand for? 

Cost Per Click

300

How many laws are in Maxwell's 'Invaluable Laws of Growth'?

15 Laws

300

What symbol is hidden inside the DaBella logo?

A house/roof

300

Which social network does not allow you to post photos via a desktop computer?

Instagram

300

What was DaBella's first sports team sponsorship?

The Portland Timbers

400

What does CMYK stand for?

Cyan, Magenta, Yellow, and Key (Black)

400

How many games are in an MLB season? 

162 Games

400

In design, what is kerning?

The process of adjusting the spacing between individual letter pairs.

400

Which viral video app—famous for its looping, six-second micro-videos—was shut down by Twitter in 2017?

Vine

400

What is the name of DaBellas INTERNAL cancer support initiative? 

Rocktober

500

What does UTM stand for? 

Urchin Tracking Module

500

What is Levin's middle name?

Jacob

500

What does the NET status mean for a lead? 

When a Sold lead has moved beyond the 3-day cancelation period and is locked in.

500

What is the most engagement ever generated on a single social media post?

Lionel Messi's Instagram post celebrating Argentina's 2022 World Cup victory, which has generated over 75 million likes

500

What is DaBella's brand POSITIONING?

Quality for a Lifetime

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