#SOCIAL
On social media, putting this symbol before a word or phrase helps identify or organize a topic.
HASHTAG
You order a pair of shoes from a retailer's website and pay for them online. This buying and selling activity is known as this.
A. PURCHASING
B. E-COMMERCE
B. E-COMMERCE
You search for a new backpack online. Suddenly, backpack ads seem to appear everywhere you go online. This small piece of software can help websites track your internet activity.
A. COOKIE
B. VIRUS
A. COOKIE
A clothing store sends special offers directly to customers' smartphones. This is an example of this type of marketing.
A. MOBILE MARKETING
B. SPAMMING
A. MOBILE MARKETING
A business posts articles on its website that explain its products, answer common customer questions, and help build customer trust.
A. WEBSITE
B. BLOG
B. BLOG
A person with a large social-media following who can affect followers' opinions or purchasing decisions is called this.
INFLUENCER
A company that sells its products directly to individual shoppers online is using this type of business model.
A. B2B
B. B2C
B. B2C
A company searches through thousands of customer records looking for useful patterns and information. This practice is called this.
A. DATA FILTERING
B. DATA MINING
B. DATA MINING
Instead of interrupting consumers with traditional advertisements, a company creates useful blogs, videos, and other online content that draws customers toward the company.
A. INBOUND MARKETING
B. OUTBOUND MARKETING
A. INBOUND MARKETING
An entrepreneur has an idea for a new product but needs $20,000 to launch it. She asks hundreds of people online to contribute small amounts of money toward the project.
CROWDFUNDING
YouTube and similar websites that allow users to upload photos, videos, or podcasts fall into this category.
A. MEDIA SHARING SITES
B. INFORMATION SHARING SITES
A. MEDIA SHARING SITES
A company sells payroll software to other companies rather than individual consumers. This is an example of this business model.
A. B2B
B. B2C
A. B2B
This software is designed to infiltrate a computer system without the user's consent.
A. SWIMWEAR
B. MALWARE
B. MALWARE
A company tracks website visitors, followers, leads generated, and new customers. Because these measurements involve numbers, the chapter calls this ______ social media measurement.
A. QUANTITATIVE SOCIAL-MEDIA MEASUREMENT
B. WHAT?
A. QUANTITATIVE SOCIAL-MEDIA MEASUREMENT
A potato-chip company asks thousands of customers online to submit ideas for its next new flavor. Instead of relying only on its employees for ideas, the company is using this.
CROWDSOURCING
Reddit contains thousands of spaces where users participate in ongoing, threaded discussions. The chapter uses this term for an interactive online community bulletin board.
A. WEBSITE
B. FORUM
B. FORUM
A business hires an outside company to perform its payroll processing because the outside provider can do it at a lower cost. This practice is called this.
A. EXPORTING
B. OUTSOURCING
B. OUTSOURCING
Instead of storing every file or application directly on your computer, you use services stored on the internet. The chapter calls this type of computer usage this.
A. CLOUD COMPUTING
B. CLOUD SURFING
A. CLOUD COMPUTING
Instead of counting likes and followers, a company examines people's opinions and beliefs about its brand. This is called ______ social media measurement.
A. QUALITATIVE SOCIAL-MEDIA MEASUREMENT
B. WHAT?
A. QUALITATIVE SOCIAL-MEDIA MEASUREMENT
A company creates an online group where customers with similar interests can interact with one another and the brand. The chapter calls this type of group this.
A. SOCIAL MEDIA COMMUNITY
B. SOCIAL MEDIA GROUP
A. SOCIAL MEDIA COMMUNITY
Unlike a traditional website where visitors simply read information, this collaborative online workspace allows members to contribute and edit shared content.
A. REDDIT
B. WIKI
B. WIKI
A company's online store, subscription fees, and advertising could each provide money flowing into the business. Each source is called this.
A. REVENUE STREAM
B. RETAIL OUTLET
A company wants to know whether online comments about its new product are mostly happy, angry, disappointed, or excited. Technology that detects those moods and attitudes is performing this type of analysis.
A. SENTIMENT ANALYSIS
B. SURVEY ANALYSIS
A. SENTIMENT ANALYSIS
A company sets a goal to increase online sales by 10%. It then chooses specific measurements to determine whether it is making progress toward that objective. These measurements are known by this three-letter abbreviation.
A. KPI
B. WTH
A. KPI
A large corporation decides it needs one executive responsible for overseeing ALL of its social-media activities. What position described in the chapter should it create?
A. SOCIAL MEDIA COMMUNITY MANAGER
B. SOCIAL MEDIA MANAGER
A. SOCIAL MEDIA COMMUNITY MANAGER