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Descriptive: As a matter of fact, when people like jack smith, find themselves with this conflict, what goals do they put first? (plasma international)
Normative: As a matter of morality, what should people like jack smith do when they are faced with a conflict between ethical and economic goals?
When a matter of ethics, need to figure out if its minimal or strenuous morality, when its between the two you ought to put minimal morality first (if you have a duty to do it, you put ethical goals first)
When it is conflict between economic and minimal, minimal comes first
When It is conflict between economic and strenuous, we may put economic first, if we do put the ethical goal first and do something extraordinarily moral, everyone will acknowledge how great we are but we aren’t required to do that
What should business people do when choosing between ethical and economic goals?