Who is Apple's customer segment?
Mass market
What is the definition of a fixed cost?
Expenses that remain the same no matter how much a business produces or makes?
Name three (3) types of Business Models?
Retailers Model
Manufacturers model
Freemium Model
Subscription Model
Franchise Model
Razor and blades Model
Direct sales Model
What is a product?
A product is the physical product or service that a business sells to customers.
This AFL team is also known as the Bombers
Essendon
On a BMC what does channels mean?
Channels refers to how businesses will reach their target customers. Delivery channels, sales and retail channels, website and advertising channels.
What is the definition of variable costs?
Expenses that change depending on how much a business produces or sells.
Name an example of a freemium business model
Spotify
Dropbox
Canva
Zoom
What is a brand?
A brand is the identity of a business and includes attributes, logos, slogan, design, innovation, competitive advantage over other similar brands.
In NFL (American Football): who has won the most super bowls or tied?
Tom Brady
What is a Value Proposition?
What value do businesses deliver to their customers. What customer problems is the business trying to solve.
This type of pricing strategy is based on how much goods and services cost to produce.
Cost-plus pricing
Name an example of a subscription business model
Netflix
Apple - iCloud
Amazon
Hellofresh box
What is a customer persona?
Its the personality of a business' typical customer or targeted customer.
A customer persona is essentially what a typical customer for your product or service might look like.
This Laker's star from Akron, Ohio is entering his 18th year in the league and is widely regarded as one of the best NBA players ever.
Lebron James
What are Apple's value propositions?
Think different
Awesome smooth design
Usability
Brand & status
Name three (3) types on cash inflows for a business?
Any variation of the following:
Revenue - direct sales
Value add ons
Licensing and media
Subscriptions
Initial start up loans / bank loans
Owner savings
Gifts / crowd sourcing
How do you know if your business model will be successful?
A effective company strategy simply needs to bring in more revenue from sales than it costs to produce the good. This is your profit, plain and simple.
Name three (3) types of marketing channels from the customer mind map
Facebook marketing
Advertising on cereal boxes
Adshells
Newspapers
Magazines
Social media apps
Banner ads
Radio advertising
Commercials on TV
Billboards
In Tennis: This person is the current #1 rank in the world
Who is Novak Djokovic

Name all 9 sections of a Business Model Canvas
Key Partners
Key Activities
Key Resources
Value Propositions
Channels
Customer Segments
Cost Structure
Revenue Streams
Customer Relationships
Name five (5) types of cash outflows?
Any variation of the following:
Expenses - labour, wages
Commission
Advertising
Delivery / freight
Insurance
Legal fees (trademark, copyright patents etc.
Rent
Phone and internet
Utilities / electricity
Interest payable on bank loans
Explain what a razor and blades business model is.
The razor and blades business model is a pricing strategy used to generate revenue by selling a 2 items, one at a lower cost, the other at a higher cost which is needed for continued use.
For example the razor itself may be cheap to buy but the ongoing sales of replacement blades ensures that customers keep buying products from the same company.
What is Nike's market niche?
Primarily performance sportswear and athletic footwear.
In Soccer: These are the names of the Australian Men's and Women's Soccer Teams
Who are The Socceroos and the Matilda's