Accounting
Financing (and the rest of Chapter 19)
Risk
Reward/Advantage
Market research/ industry analysis
100

Liabilities + owners equity; anything a business owns that has value

What are assets?

100

Ownership in a business

What is equity?

100

One of the most common types of crime that affects businesses.

What is burglary?

100

Money that is left over after all expenses of running a business have been deducted from the income

What is profit?

100

A specific group of customers whom a business wishes to reach.

What is a target market?

200

A statement/document that covers an accounting period and provides a picture of financial position

What is a financial report?

200

The 2 main sources of obtaining start-up money for a business.

What is bootstrapping or finding investors?

200

Crime, natural disasters, and accidents.

What are the categories of pure risk?

200

Being your own boss, doing something you enjoy, being creative, deciding your own schedule, being recognized in the community.

What are the rewards of entrepreneurship?

200

A small, specialized segment of the market based on customer needs discovered in market research.

What is a niche?

300

How often you should update your journal of business transactions

What is every day?

300

A type of security that signifies ownership in a corporation and represents a claim on part of the corporation’s assets and earnings

What is stock?

300

A type of business that is more likely to be a victim of crime.

What is a small business?

300

A market structure in which a particular commodity has only one seller

What is a monopoly?

300

The tendency to buy a particular brand of a product.

What is brand loyalty?

400

Posting to the general ledger, keeping track of payments, keeping payroll records, keeping tax records, and filing records

What are weekly accounting activities?

400

The sale of stock in a company on a public stock exchange 


Initial public offering (IPO)

400

Long hours, uncertain income, full responsibility, risking someone's investment.

What are the risks of entrepreneurship?

400

A market structure in which there are just a few competing firms

What is an oligopoly?

400

The study of consumers based on social and psychological characteristics, including personalities, values, opinions, beliefs, motivations, attitudes, and lifestyle elements

What is psychographics?

500

A report of how much cash a business took in and where the cash went

What is a statement of cash flow?

500

Money a business uses to support its operations in the short term

What is operating capital?

500

The threat of a loss to a business without any possibility of gain, such as robbery or employee theft.

What is pure risk?

500

Reducing your taxable income, which reduces the amount of income subject to tax. Common deductions include mortgage interest, charitable donations, and contributions to retirement accounts (401(k), IRA)

What are tax benefits?

500

A complete picture of a venture’s prospective customers, including geographic, demographic, and psychographic data

What is a customer profile?

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